Students and Faculty
Luxury Crafts with Campus Versailles
53%
Women
55
Nationalities represented
53%
Student nationalities outside of Europe
22
Average age
37%
Post-bachelor's level
28%
Non-business background
*Total Summer School 2023 Profiles
Academic Team
Anne Michaut
Academic Director, Affiliate Professor,
Marketing Department HEC Paris
Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research.
Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience.
Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books.
At HEC Paris, her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.
She was the Academic Director of the Advanced Management Program in Fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015). She is now the Director of the LVMH Academic Chair; she works on developing HEC Paris’ excellence in teaching in the field of Luxury.
CAMPUS VERSAILLES - "Heritage & craftsmanship of excellence"