Even the best strategy will fail if it is not implemented effectively. In fact, around 70% of excellent strategies fail today because they are not executed efficiently. The aim of this certificate is therefore to help you master and implement the management practices, steering tools and key success factors that will enable you to execute of your company's strategy successfully.
The program is aimed at:
Managers and current and future leaders who need to run their business in an entrepreneurial way, in both the countries where they are based and in the different international locations where they operate.
Each session focuses primarily on role-playing, simulations, and case studies in sub-groups, to enable participants to share experiences and practices. The third module allows participants to familiarize themselves with the learning benefits of new interactive simulation tools such as "serious games".
Composed of 3 four-day modules
This module focuses on performance management and provides managers with an understanding of the evolution of modern control tools (VMRP methods, Balance Scorecard, Activity Based Management, Target Costing) in order to delegate and become more agile and efficient.
A choice of two 2-day electives, which cover more than ten themes that now play a key role in the success of new corporate strategies: ethics, digital strategy, AI, big data, omni-channel, customer experience, pricing, collective intelligence, change management, talent management...
Business Game: redefining the concept of a business model by role-playing the management of a business strategic unit in an interactive and competitive environment. This game is a strategy and management simulation, which covers all the major challenges facing an international company.
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
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