Executive Certificate
Piloter la stratégie de sa business unit - Paris
- Paris – Jouy-en-Josas Campus
- Apr 20 2026
- 12 days
- French
- 17900 €*
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Executive Certificate
MUST - Management d’une Unité Stratégique - Paris MUST - Management d’une Unité Stratégique - Paris
Mastering, as a current or future executive or member of a management committee, all the levers required to define, steer, and deploy the strategy of a Business Unit in a constantly evolving economic environment. This certificate offers an integrated approach to strategic management, combining strategic analysis, commercial and financial performance, leadership, human resources, and operational steering. It takes into account the interests of all stakeholders, both internal (employees, shareholders) and external (clients, partners, suppliers, and the natural and social environment). Common to all GEMM Majors, this programme is designed as a practical training ground for executive leadership, with a strong focus on decision-making and strategic execution.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
12 days
Format:
In-class
Next start(s):
Jun 08 2026
Language(s):
French
Cost:
17 900 €*
Objectives
- Conduct an in-depth strategic analysis and contribute, within a management committee, to the design and formalisation of a Business Unit’s strategy.
- Develop a generalist, cross-functional, and agile management approach, integrating strategic, commercial, financial, human, and operational dimensions.
- Link strategic choices to their implementation by mobilising the levers of commercial, financial, and organisational performance.
- Engage internal and external stakeholders in the creation of sustainable value for the organisation.
Program
- Analysis of the competitive environment and industry dynamics
- Strategic diagnosis: resources, capabilities, and value chain
- Identification of sources of competitive advantage
- Exploration of strategic options and alignment with Group strategy
- Organisation of commercial activities and value creation
- Professional negotiation and development of business relationships
- Design and implementation of a coherent and responsible marketing strategy
- Financial performance management: profitability, returns, and cash flow
- Growth financing, investment decisions, and business planning
- Human resources, organisational cultures, and collective performance
- Talent mobilisation, emotional intelligence, and leadership
- Change management and team engagement
- The role of the supply chain in strategic execution
- Design of an organisational and operational model aligned with strategy
Capitalization
The program is eligible for capitalization towards the certificate:
- Global Executive Master In Management (GEMM) Majeure Finance
- Global Executive Master In Management (GEMM) Majeure Marketing Sales Business Development
- Global Executive Master In Management (GEMM) Majeure Strategic Management PARIS
- Global Executive Master In Management (GEMM) Majeure Strategic Management Abidjan
- Global Executive Master In Management (GEMM) Majeure Change Sustainability
- Global Executive Master In Management (GEMM) Majeure Général Management
- Global Executive Master In Management (GEMM) Majeure Sustainable Leadership Africa
Profile
Who is this program for? Is it right for you?
Participant Profile
Current and future leaders of strategic business units, functional directors and executive committee members (Sales Directors, Marketing Directors, Finance Directors, HR Directors, CIOs, Directors of Operations...
Prerequisites and Admission Criteria
Our certificate is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional experience
Participant Satisfaction and Success Rate
4,6 / 5*
Average satisfaction rating given by participants (on a scale from 1 to 5) over the past year.
99% success rate, recorded during the same period.
99% success rate, recorded during the same period.
Faculty
Frédéric LEROY
Affiliate Professor, Strategy and Business Policy
To step into the shoes of Indra Nooyi, Bill Gates, Xavier Niel, Jean-Pascal Tricoire, or Isabelle Kocher! More seriously, this training will help you conduct a strategic analysis, understand your competitive environment, craft a relevant strategy for your company, and perhaps even create strategic innovations. All this while ensuring the successful deployment of your strategy within your organization and engaging your employees!
Learning methods & Evaluations
This certificate enables you to acquire and develop a cross-functional approach to the different functions you need to master in order to lead your Business Unit with a constant focus on entrepreneurship.
Admission
Would you like to submit your application?
We invite you to:
1. Contact our training consultant, who will guide you through the admission process.
2. Then, complete your application on our platform by clicking the button below:
This program is accessible to individuals with disabilities. Please contact us to discuss any additional needs or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Funding options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
Program Eligibility:
RNCP*: The program is eligible for the skill block RNCP 38435BC01 - "Analyser la situation d’une unité stratégique et élaborer une stratégie responsable" linked to the RNCP title 38435; Diploma "Directeur d'unité stratégique"
Registration date in the RNCP: 21/12/2023; certifying body: Higher Education Institution HEC Paris)
National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Download the brochure
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- Paris – Jouy-en-Josas Campus
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- 12 days
- French
- 17900 €*
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
CHRISTINE COLLONGUES
Program Advisor Management & Strategy
collongues@hec.fr
