Do you wish to revisit or acquire the necessary skills to develop an optimized marketing plan that is aligned with the current challenges you face?
This program will enable you to reinvent your marketing strategy and action plan by integrating the transformations and opportunities offered by digital and technological advances.
The program is aimed at:
Managers and operational teams working in marketing, sales, development, communication, and R&D, in both the B2C and B2B sectors. Any director or manager wishing to heighten their awareness of the challenges facing the marketing function
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Diagnostic analysis, targeting, positioning, objectives.
Reflect on the concept of customer loyalty through numerous topical examples and a practical workshop.
The customer journey and relationship at the heart of digital marketing with practical case application.
Enrich your understanding of consumer behavior through neurosciences and become aware of the added value of artificial intelligence for a more efficient marketing.
This program is resolutely action-oriented thanks to the methodological input that is applied to concrete cases. The theoretical concepts feed the strategic dimension of the action plans and the exchange of experiences between participants and facilitators stimulates a spirit of anticipation and innovation.
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