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Executive Education

Marketing stratégique Marketing stratégique

Program overview

 

Do you wish to revisit or acquire the necessary skills to develop an optimized marketing plan that is aligned with the current challenges you face? 

This program will enable you to reinvent your marketing strategy and action plan by integrating the transformations and opportunities offered by digital and technological advances. 

Executive Short Program Marketing stratégique

Format: In-class
Duration: 4 days
Language: French
Next start:
Cost: 5700 €
Place: France

The program is aimed at:

Managers and operational teams working in marketing, sales, development, communication, and  R&D, in both the B2C and B2B sectors. Any director or manager wishing to heighten their awareness of the challenges facing the marketing function 

 

Download the brochure

 

* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change. 

Objectives

 

Develop a marketing strategy adapted to market expectations and translating it into an operational action plan


Use digital tools to serve the strategy and activating digital levers to support changes


Integrate the contributions of neuroscience and artificial intelligence into marketing plans

Program


Diagnostic analysis, targeting, positioning, objectives.

Reflect on the concept of customer loyalty through numerous topical examples and a practical workshop.

The customer journey and relationship at the heart of digital marketing with practical case application.

Enrich your understanding of consumer behavior through neurosciences and become aware of the added value of artificial intelligence for a more efficient marketing.


Academic Director(s)

Anne-Sophie Bayle Tourtoulou
ANNE-SOPHIE BAYLE TOURTOULOU
Associate Professor, HEC Paris

Learning methods

This program is resolutely action-oriented thanks to the methodological input that is applied to concrete cases. The theoretical concepts feed the strategic dimension of the action plans and the exchange of experiences between participants and facilitators stimulates a spirit of anticipation and innovation.

Download the brochure

 

 


Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Register for the program

 

Fill in the form to check your eligibility and start the registration process.

APPLY HERE

 

This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

contact

Gladys NGO NSOUMBI
Program Advisor Marketing / Coaching