Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
Dual-Degree
programs Dual-Degree
programs
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Anne-Sophie BAYLE TOURTOULOU

Associate Professor

Marketing

 Profile picture

Biography

Anne-Sophie Bayle-Tourtoulou is an Associate Professor in the Marketing Department. She holds an M.Sc. degree from HEC and the CEMS Master degree. She also holds an advanced diploma of Marketing and Strategy from Paris-Dauphine University and obtained her doctorate in Management Science from HEC Paris. Her doctoral thesis won the award for best dissertation in management from the French Académie des Sciences Commerciales.

Her research interests lie on three main topics: marketing strategy (methodology and impacts of the digital revolution), distribution marketing (specificities and the future of retail in an omnichannel context), neuroscience and its contribution to marketing (knowledge, technics and managerial applications). She has published several articles and books on the previous topics.

She is the Academic Director of the Marketing Major and the Master of Sciences in Marketing at HEC and the Academic Director of the "Certificat Executive Marketing & Digital" at the Executive Education.

Scientific articles

Indicateur de valeur de marque et variables d'offre, analyse empirique sur données de panel de magasins / Brand value indicator and marketing mix variables - Empirical analysis o

Recherche et Applications en Marketing, 2002, vol. 17, n° 3, pp 7-20, (in coll. with M. Dietsch)

Les déterminants de l'élasticité au prix des marques

Recherche et Applications en Marketing, 2000, vol. 15, n° 3, pp 43-53, (in coll. with M. Dietsch, F. Krémer)

Books

Des PME aux ETI : réussir la croissance. Questions de dirigeants et réponses pratiques

De Boeck Université, Bruxelles

Le neuro-consommateur : Comment les neurosciences éclairent les décisions d'achat du consommateur

Eyrolles

Neuromarketing in action: How to talk and sell to the brain

Kogan Page, Londres

Le neuromarketing en action : Parler et vendre au cerveau

Eyrolles

Chapters edited in books

Le privilège de marque, le privilège d'offre

Olivier Géradon De Véra : Une Pensée Libre, M. Dietsch, Essec Publishing

Assortiment : l'apport du category management

L'Art Du Management 3, HEC Paris, Dunod, Paris, 370-374

Les marques de distributeurs : évolution et enjeux

Encyclopédie De La Vente Et De La Distribution, A. Bloch, A. Macquin (Eds), Economica

L'impact des promotions sur les ventes et la structure concurrentielle de la catégorie de produits

Etudes Et Recherches En Distribution, P. Volle (Ed.), Economica

De la conquête du linéaire au "Category Management"

L'Art Du Marketing, Village Mondial, Financial Times, Les Echos

Les enjeux de la grande distribution en France

L'Art Du Marketing, Village Mondial, Financial Times, Les Echos

Proceedings

XVe Congrès de l'Association Française du Marketing

XVe Congrès de l'Association Française du Marketing , 1999 , Strasbourg (M. Dietsch, O. Géradon de Véra, F. Kremer)

Working papers

Liens entre valeur de marque et variables d'offre

Mimeo , 2019

Relating Price Elasticities to In-Store Marketing Policies

Mimeo , 2019

The Impact of Distribution of New Product Launches

Mimeo , 2019

The Impact of In-Store Price Structure on Brand Price Elasticities

Mimeo , 2019

The Relationship Between Brand Value and Marketing Mix Variables

Mimeo , 2019

Determinants of Retail Out-Of-Stocks

Mimeo , 2008

Assessing the Frequency and Causes of Out-of-Stock Events Through Store Scanner Data

Cahier de Recherche du Groupe HEC , 2006

Investigating the Retailer Push Strategies

Mimeo , 2006

Scientific articles

Indicateur de valeur de marque et variables d'offre, analyse empirique sur données de panel de magasins / Brand value indicator and marketing mix variables - Empirical analysis o

Recherche et Applications en Marketing, 2002, vol. 17, n° 3, pp 7-20, (in coll. with M. Dietsch)

Les déterminants de l'élasticité au prix des marques

Recherche et Applications en Marketing, 2000, vol. 15, n° 3, pp 43-53, (in coll. with M. Dietsch, F. Krémer)

Books

Des PME aux ETI : réussir la croissance. Questions de dirigeants et réponses pratiques

De Boeck Université, Bruxelles

Le neuro-consommateur : Comment les neurosciences éclairent les décisions d'achat du consommateur

Eyrolles

Neuromarketing in action: How to talk and sell to the brain

Kogan Page, Londres

Le neuromarketing en action : Parler et vendre au cerveau

Eyrolles

Chapters edited in books

Le privilège de marque, le privilège d'offre

Olivier Géradon De Véra : Une Pensée Libre, M. Dietsch, Essec Publishing

Assortiment : l'apport du category management

L'Art Du Management 3, HEC Paris, Dunod, Paris, 370-374

Les marques de distributeurs : évolution et enjeux

Encyclopédie De La Vente Et De La Distribution, A. Bloch, A. Macquin (Eds), Economica

L'impact des promotions sur les ventes et la structure concurrentielle de la catégorie de produits

Etudes Et Recherches En Distribution, P. Volle (Ed.), Economica

Proceedings

XVe Congrès de l'Association Française du Marketing

XVe Congrès de l'Association Française du Marketing , 1999 , Strasbourg (M. Dietsch, O. Géradon de Véra, F. Kremer)

Working papers

Liens entre valeur de marque et variables d'offre

Mimeo , 2019

Relating Price Elasticities to In-Store Marketing Policies

Mimeo , 2019

The Impact of Distribution of New Product Launches

Mimeo , 2019

The Impact of In-Store Price Structure on Brand Price Elasticities

Mimeo , 2019

Education

  • Doctorat es Sciences de Gestion (Ph.D. in Management), HEC Paris - France
  • DEA de Marketing et Strategie (Advanced Diploma in Marketing and Strategy), Université Paris Dauphine - France
  • CEMS Diploma, Community of European Management Schools - France

Academic appointments

Academic responsabilities at HEC

  • 2016- Academic Director HEC Paris
  • 2014- Associate Professor, Marketing HEC Paris
  • 1997-2014 Assistant Professor HEC Paris
  • 2012- Academic Director of the Marketing Major and the Master of Sciences in Marketing HEC Paris
  • 2012- Member, HEC Center for Research on Individuals and Organizations HEC Paris

External Academic Responsabilities

  • 2000-2000 January - June Invited Professor Columbia University
  • 1993-1996 Assistante pédagogique HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, AFM

Editorial activities

  • Reviewer, Journal of Retailing and Consumer Services, Recherche et Applications en Marketing, Decisions Marketing
  • 2003- Reviewer, Congres de l'AFM
  • 2002- Reviewer, Congres de La Londe les Maures

  • Awards & honors

    • 2017 Selection a la 10eme edition du Prix du Livre des Dirigeants commerciaux de France (DCF)
    • 1997 Award for the best 1996 French dissertation in management from the French Academy for Business Sciences ("Academie des Sciences Commerciales")