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Executive Education

Marketing stratégique et opérationnel dans un monde digitalisé

Marketing stratégique et opérationnel dans un monde digitalisé

Executive Short Program

Language : French

Download the brochure

Program overview

How can you reinvent your marketing strategy in a digital world with rapid advances in technology? How do you optimize your marketing strategy by integrating the transformations and opportunities offered by digital technology?

This program will enable you to acquire the fundamental knowledge for effective strategic and digital marketing.

Marketing stratégique et operationnel dans un monde digitalisé

Format: 5 modules
Duration: 5 months
Language: French
Cost: 5900 €
Place: France



Develop your marketing strategy and transform it into an operational action plan

Capitalize on and leverage digital technology to enhance your strategy 

Reflect on the role of neuroscience and artificial intelligence in shaping the marketing of tomorrow

Academic Director(s)

Anne-Sophie Bayle Tourtoulou
Associate Professor, HEC Paris

Learning methods

This program combines theoretical and methodological input with practical application. Our goal is to facilitate the exchange of experiences and stimulate a spirit of anticipation and innovation.


Composed of 5 modules.

Model, targeting, positioning and objectives.

Implementing the strategy using concrete cases for practical application.

The key role of the customer journey and relationship in digital marketing using concrete cases for practical application.

Communicate and engage on social networks with effective content marketing.


Program Information

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Download the brochure


Register for the program

Fill in the form to check your eligibility and start the registration process.