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Executive Education

Marketing stratégique et opérationnel dans un monde digitalisé

Marketing stratégique et opérationnel dans un monde digitalisé

Executive Short Program

Language : French

Download the brochure

Program overview

How can you reinvent your marketing strategy in a digital world with rapid advances in technology? How do you optimize your marketing strategy by integrating the transformations and opportunities offered by digital technology?

This program will enable you to acquire the fundamental knowledge for effective strategic and digital marketing.

Executive Short Program Marketing stratégique et operationnel dans un monde digitalisé

Format: In-class
Duration: 5 days
Language: French
Next start:
Cost: 5900 €
Place: France

The program is aimed at:

Managers and operational teams working in marketing, sales, development, communication, and  R&D, in both the B2C and B2B sectors.


* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change. 


Download the brochure



Develop your marketing strategy and transform it into an operational action plan

Capitalize on and leverage digital technology to enhance your strategy 

Reflect on the role of neuroscience and artificial intelligence in shaping the marketing of tomorrow

Academic Director(s)

Anne-Sophie Bayle Tourtoulou
Associate Professor, HEC Paris

A word from the academic director

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Learning methods

This program combines theoretical and methodological input with practical application. Our goal is to facilitate the exchange of experiences and stimulate a spirit of anticipation and innovation.



Model, targeting, positioning and objectives.

Implementing the strategy using concrete cases for practical application.

The key role of the customer journey and relationship in digital marketing using concrete cases for practical application.

Communicate and engage on social networks with effective content marketing.

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

Download the brochure

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Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting Find out more about the management of your personal data and your rights


Patricia Rakotoarisoa
Program Manager

Register for the program

Fill in the form to check your eligibility and start the registration process.




This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.