Executive Education
Marketing stratégique et opérationnel dans un monde digitalisé
Marketing stratégique et opérationnel dans un monde digitalisé
Program overview
How can you reinvent your marketing strategy in a digital world with rapid advances in technology? How do you optimize your marketing strategy by integrating the transformations and opportunities offered by digital technology?
This program will enable you to acquire the fundamental knowledge for effective strategic and digital marketing.
Marketing stratégique et operationnel dans un monde digitalisé
Objectives
Develop your marketing strategy and transform it into an operational action plan
Capitalize on and leverage digital technology to enhance your strategy
Reflect on the role of neuroscience and artificial intelligence in shaping the marketing of tomorrow
Academic Director(s)
Learning methods
This program combines theoretical and methodological input with practical application. Our goal is to facilitate the exchange of experiences and stimulate a spirit of anticipation and innovation.
Program
Composed of 5 modules.
Model, targeting, positioning and objectives.
Implementing the strategy using concrete cases for practical application.
The key role of the customer journey and relationship in digital marketing using concrete cases for practical application.
Communicate and engage on social networks with effective content marketing.
The new frontiers of marketing.
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Funding options
Find out more about possible funding options for the program you have chosen.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
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