The Media, Art & Creation program has been created by HEC Paris with academic support from the Academy of Art and Design of Tsinghua University.
The aim of the program is to cultivate professional talents in the management of different art forms and the communication of culture, which cater to the needs of the booming culture industry both within and outside of China.
This program is accredited as a "Mastère Spécialisé®" by the "Conférence des grandes écoles".
The program is aimed at:
The Media, Art & Creation degree program is designed for business and management practitioners in the cultural industry who would like to develop technical skills and an international outlook.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
The Executive Master in Media, Art & Creation is composed of 10 modules.
- Role of the culture industry
- Marketing creative offerings
- Code for creation - the role of the culture industry
- Culture economy – managerial principles
- Financial management in cultural organizations
- Strategy in arts and creation
- Code for creation - the marketing of cultural offerings
- Culture and art industry organization
- Financial analysis
- Forecast management
- Entrepreneurship in culture related industries
- Art, luxury and culture
- Culture in the era of the digitization of content and spaces
The curriculum development and teaching are provided by faculty from Tsinghua University and HEC Paris. They are all authorities in their respective fields and draw on their research and their real-world experience in academia and business to offer a comprehensive and highly practical learning experience.
The program is run in Chinese and English and features in-class modules, visits to cultural and arts institutions, roundtable discussions, case studies and collaborative projects
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This program is accessible for people with disabilities. Please contact contact us if you have any specific requirements or to obtain the Public Accessibility Register.