Develop sustainable and profitable business with strategic customers and key accounts
This program provides Key Account Managers with the key methodological and practical tools to decipher their client's strategy, identify their underlying needs and detect growth opportunities. The primary aim is to galvanize your business relationships with key accounts in a mutually beneficial way.
Defining your sales strategy: customer segmentation and prioritization and levers for achieving sales targets.
Moving from sales strategy to sales policy
Developing a customer-centric approach: from identifying latent needs to value proposition and B2B digital communication (ABM)
Accelerating growth with strategic customers
Develop a lasting relationship with your clients’ stakeholders and handling complex situations with buyers
A 360° approach to Key Account Management that integrates the key financial, legal and negotiation issues with buyers. The program also features a session for the participants to present their key account plans.
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