Diriger une Équipe Commerciale vers la Performance Diriger une Équipe Commerciale vers la Performance
Program overview
Sales organizations face unprecedented changes in their environment. These and other ongoing environmental transformations call for a new way to achieve higher levels of productivity and performance. The seminar is designed to help sales organizations develop the skills, knowledge, and behaviors needed to succeed in the new normal.
Diriger une Équipe Commerciale vers la Performance
The program is aimed at:
Business Development Directors, Sales Directors, Sales Managers, Managers of Commercial Units, and Customer Relations Managers.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Implement the company's strategy at the commercial level
Understand the challenges of a customer-oriented approach
Create value by market segment
Translate strategic directions into tools for measuring and managing performance
Give meaning and unite commercial teams to better monitore changes
Program
Navigating complexity
Identify the sales process your sales organization needs.
Manage salespeople in their new role
Learn how to improve sales leadership and performance in the new context.
Reframe sales strategies
Identify mechanisms and resources to enable salespeople in their new role.
Learning methods
This program combines different approaches (lectures, case studies, workshops, and a simulation) to help you meet the most pressing challenges and share the latest thought leadership in terms of sales forces and show you how to apply this knowledge.
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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