
Executive Education
Diriger une Équipe Commerciale vers la Performance
Diriger une Équipe Commerciale vers la Performance
Program overview
Sales organizations face unprecedented changes in their environment. These and other ongoing environmental transformations call for a new way to achieve higher levels of productivity and performance. The seminar is designed to help sales organizations develop the skills, knowledge, and behaviors needed to succeed in the new normal.

Executive Short Program Diriger une Équipe Commerciale vers la Performance
The program is aimed at:
Business Development Directors, Sales Directors, Sales Managers, Managers of Commercial Units, and Customer Relations Managers.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Gain insight into the profile of high value customers for your organization
Adopt outside-in thinking to align sales processes to the customer’s path and help sales professionals add value in every customer interaction
Leverage design thinking in the sales process
Learn how to improve sales leadership and performance in the new landscape
Program
Navigating complexity
Identify the sales process your sales organization needs.
Manage salespeople in their new role
Learn how to improve sales leadership and performance in the new context.
Reframe sales strategies
Identify mechanisms and resources to enable salespeople in their new role.
Learning methods
This program combines different approaches (lectures, case studies, workshops, and a simulation) to help you meet the most pressing challenges and share the latest thought leadership in terms of sales forces and show you how to apply this knowledge.
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Register for the program
Fill in the form to check your eligibility and start the registration process.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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