In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.
Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.
The program is aimed at:
Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Composed of 3 modules of 4 days and an online defense
The digitalization of marketing, strategy and marketing action plan, customer relationships and customer journeys.
Strategy and leveraging digital technology, inbound marketing and data-driven marketing.
Social media, innovation and business model, neurosciences, and Artificial Intelligence.
A marketing action plan developed all participants for their company and supervised by HEC Paris, acts as a common thread throughout the program and will be defended online.
A WORD FROM THE ACADEMIC DIRECTOR
An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops and sharing experience.
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
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CPF eligible program
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 331337.
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 35147