Executive Education
Marketing & Digital
Marketing & Digital
Program overview
In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.
Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.
Executive Certificate Marketing & Digital
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
The program is aimed at:
Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.
Objectives
Update your skills and acquire new marketing knowledge in a digitalized world
Develop your marketing strategy and transform it into an operational action plan
Capitalize on digital technology in your strategy and align online digital levers with your objectives
Increase your ability to monitor, anticipate and innovate in order to serve the needs of your customers and company more effectively
Academic Director(s)
A WORD FROM THE ACADEMIC DIRECTOR
Program
Composed of 3 modules of 4 days and an online defense
The digitalization of marketing, strategy, and marketing action plan and customer relationships.
Strategy and leveraging digital technology, and data-driven marketing.
Social and inbound marketing, neurosciences, and Artificial Intelligence.
A marketing action plan developed all participants for their company and supervised by HEC Paris, acts as a common thread throughout the program and will be defended online.
Learning methods
An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops, a company visit and sharing experience.
THEY DID IT, THEY TALK ABOUT IT
Discover the experiences of current and former participants.
It adds real value to your professional experience, is a great benchmark in terms of training and a wonderful educational experience.
Mathias Mercier
Executive Certificate Marketing & Digital
This program has led me to rethink my vision of management.
Pierre-Vincent Abraham
Executive Certificate Marketing & Digital
Funding
Find out more about possible funding options for the program you have chosen.
CPF eligible program
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30.
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346
Eligible for the CPF
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Tell us a little more about yourself
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