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Executive Education

Marketing & Digital Marketing & Digital

EXECUTIVE CERTIFICATE   capitalisation certificat

Language : French   drapeau français

Download the brochure

Program overview 

 

In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.

Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.

Executive Certificate Marketing & Digital

Format: 3 modules
Duration: 12 days
Language(s): French
Next start(s):
Cost: 17000 €*
Place(s): France

The program is aimed at:

 Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.

 

Download the brochure

 

*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.

Objectives

 

Implement new marketing approaches and techniques tailored to a digitized world


Develop a marketing strategy and translate it into an operational action plan


Harness digital capabilities to support the strategy and activate online digital channels in line with strategic objectives


Enhance monitoring, anticipation, and innovation capabilities in support of customer and company needs 

Program

 

This program comprises 3 dynamic modules, each spanning 4 days, and culminates in a powerful presentation
 


How to rethink and optimize your marketing strategy with the transformations and opportunities offered by digital while staying true to the course defined in your marketing action plan? This module provides fundamental knowledge related to strategic and digital marketing.

This module equips you with key skills to navigate successfully in the ever-changing digital landscape. Dive into digital strategy, select the best acquisition channels, strengthen brand visibility and influence through relevant content marketing, master the complexity of social networks, and establish a data-driven approach to your digital performance. As part of a practice-oriented training, this module includes strategic reflections, methodologies, and essential tools for optimizing digital performance.

This plan becomes the guiding thread throughout the program as you develop and present a robust marketing strategy for your own company. With the prestigious guidance of HEC Paris, a renowned leader in executive education, you will receive expert mentorship and support.


Academic Director(s)

Anne-Sophie Bayle Tourtoulou
ANNE-SOPHIE BAYLE TOURTOULOU
Associate Professor, HEC Paris

A WORD FROM THE ACADEMIC DIRECTOR

 

Learning methods

 

An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops and sharing experience. 
 

Download the brochure

 

 


Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights

Are you interested ? 

 

Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 

DO I HAVE THE RIGHT PROFILE ?

 

This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.

Funding 

Find out more about possible funding options for the program you have chosen.

Explore funding options


Eligible program

RNCP : Degree title: Directeur (trice) Marketing et Commercial (fiche 35147
 

Contact

Priscila Quincey
Priscilla QUINCEY
Program Advisor Marketing, Data & Business Development