Executive Education
Marketing & Digital
Marketing & Digital
Program overview
In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.
Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.
Executive Certificate Marketing & Digital
The program is aimed at:
Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.
Objectives
Update your skills and acquire new marketing knowledge in a digitalized world
Develop your marketing strategy and transform it into an operational action plan
Capitalize on digital technology in your strategy and align online digital levers with your objectives
Increase your ability to monitor, anticipate and innovate in order to serve the needs of your customers and company more effectively
Academic Director(s)
A WORD FROM THE ACADEMIC DIRECTOR
Learning methods
An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops, a company visit and sharing experience.
Action Plan
A marketing action plan developed all participants for their company and supervised by HEC Paris, acts as a common thread throughout the program.
Program
The digitalization of marketing, strategy, and marketing action plan and customer relationships.
Strategy and leveraging digital technology, and data-driven marketing.
Social and inbound marketing, neurosciences, and Artificial Intelligence.
TRIED AND TESTED FOR YOU
Discover the experiences of current and former participants.
“It adds real value to your professional experience, is a great benchmark in terms of training and a wonderful educational experience."
Mathias Mercier
Executive Certificate Marketing & Digital
“This program has led me to rethink my vision of management."
Pierre-Vincent Abraham
Executive Certificate Marketing & Digital
Funding
Find out more about possible funding options for the program you have chosen.
CPF eligible program
CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 20 51 30.
RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 28 346
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Download the brochure
Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting exed@hec.fr. Find out more about the management of your personal data and your rights
Contact
Are you interested ?
Tell us a little more about yourself
Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below.