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Executive Education

Marketing & Digital

Marketing & Digital

Program overview 


In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.

Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.

Executive Certificate Marketing & Digital

Format: 3 modules
Duration: 12 days
Language: French
Next start:
Cost: 17000 €*
Place: France

The program is aimed at:

 Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.


Download the brochure


*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.



Update your skills and acquire new marketing knowledge in a digitalized world 

Develop your marketing strategy and transform it into an operational action plan 

Capitalize on digital technology in your strategy and align online digital levers with your objectives 

Increase your ability to monitor, anticipate and innovate in order to serve the needs of your customers and company more effectively 



Composed of 3 modules of 4 days and an online defense

The digitalization of marketing, strategy and marketing action plan, customer relationships and customer journeys. 

Strategy and leveraging digital technology, inbound marketing and data-driven marketing.  

A marketing action plan developed all participants for their company and supervised by HEC Paris, acts as a common thread throughout the program and will be defended online.

Academic Director(s)

Anne-Sophie Bayle Tourtoulou
Associate Professor, HEC Paris



Learning methods


An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops and sharing experience. 

Download the brochure



Fields preceded by an * are mandatory. Failure to fill out the correct fields will delay your brochure request. By completing this form, you are giving consent to HEC Paris to collect your data in order to process your request for documentation, offer you its training programs and ensure their follow-up. You have a right to access, modify, oppose, delete, limit, transfer, and to inform us how you wish your personal data to be processed, in the event of your death, by contacting Find out more about the management of your personal data and your rights

Are you interested ? 


Tell us a little more about yourself

Do you feel that this program could be made for you? In order to get feedback from our admissions teams regarding your suitability for the program, please do not hesitate to fill in our short online form below. 



This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.


Find out more about possible funding options for the program you have chosen.

Explore funding options

CPF eligible program

CPF : Degree title : Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 331337. 

RNCP : Degree title: Directeur (trice) Marketing et Commercial Bloc A1, A2 et A4 de la fiche 35147 


Priscila Quincey
Priscilla QUINCEY
Sales Development Manager