Événements

Marketing Research Seminar

Zoom link: https://hec-fr.zoom.us/j/93361239228

Speaker: Rajesh ChandyProfessor of Marketing - London Business School (UK)

Title:Can Selling Make You More Resilient? Experimental Evidence from India- Iris Steenkamp - Assistant Professor, Bocconi University- Gaurav Mehta - CEO, Dharma Life, Noida, New Delhi, India- Rajesh Chandy - Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship, London Business School,- Om Narasimhan - Professor of Management, London School of Economics.

Abstract:Communities all over the world frequently confront sudden, disruptive challengesthat underscore the importance of resilience, i.e., the capacity to recover from hardships.In response, numerous programs have been deployed by governments, NGOs,and businesses to offer aid to the most vulnerable. Nonetheless, the uptake of suchprograms by those eligible, particularly among the disadvantaged, remains strikinglylow.Our research, conducted through a randomized controlled trial with 1,048 women inrural India during the COVID-19 pandemic, investigates a marketing-driven approachto enhancing resilience and encouraging greater engagement with relief programs. Wehighlight the potential role of marketing employment (specifically, sales employment)as a means to improve personal resilience among individuals during periods of crisis.Specifically, we show that sales jobs can yield increases in personal connections withinformed and influential individuals. Such connections in turn increase economic andpsychological resilience by improving access to support programs. Importantly, thepositive impact of sales jobs on resilience is particularly large among those from themost marginalized communities.This investigation offers a novel perspective on the causal relationship between marketingemployment and resilience. It emphasizes the unique potential of marketing rolesto catalyze personal growth and societal engagement, suggesting that those engaged inspecific marketing roles in their professional lives may experience substantial benefitsthat permeate into and enhance their personal lives.

Marketing Research Seminar

Zoom link: https://hec-fr.zoom.us/j/93361239228

Speaker: Rajesh ChandyProfessor of Marketing - London Business School (UK)

Title:Can Selling Make You More Resilient? Experimental Evidence from India- Iris Steenkamp - Assistant Professor, Bocconi University- Gaurav Mehta - CEO, Dharma Life, Noida, New Delhi, India- Rajesh Chandy - Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship, London Business School,- Om Narasimhan - Professor of Management, London School of Economics.

Abstract:Communities all over the world frequently confront sudden, disruptive challengesthat underscore the importance of resilience, i.e., the capacity to recover from hardships.In response, numerous programs have been deployed by governments, NGOs,and businesses to offer aid to the most vulnerable. Nonetheless, the uptake of suchprograms by those eligible, particularly among the disadvantaged, remains strikinglylow.Our research, conducted through a randomized controlled trial with 1,048 women inrural India during the COVID-19 pandemic, investigates a marketing-driven approachto enhancing resilience and encouraging greater engagement with relief programs. Wehighlight the potential role of marketing employment (specifically, sales employment)as a means to improve personal resilience among individuals during periods of crisis.Specifically, we show that sales jobs can yield increases in personal connections withinformed and influential individuals. Such connections in turn increase economic andpsychological resilience by improving access to support programs. Importantly, thepositive impact of sales jobs on resilience is particularly large among those from themost marginalized communities.This investigation offers a novel perspective on the causal relationship between marketingemployment and resilience. It emphasizes the unique potential of marketing rolesto catalyze personal growth and societal engagement, suggesting that those engaged inspecific marketing roles in their professional lives may experience substantial benefitsthat permeate into and enhance their personal lives.

Département : Comptabilité - Contrôle de Gestion

Intervenant : Jonathan TWEEDIE (University of Manchester)

Bâtiment V salle Ramanantsoa

Zoom: https://hec-fr.zoom.us/j/96805934302 

Département d'Economie et Sciences de la Décision

Intervenant:  Yves Le Yaouanq (CREST-IP Paris)

Salle T-014

Research Seminar

Management & Human Resources

Speaker: Keith Leavitt

Oregon State University, USA

room Bernard Ramanantsoa 

Département: Finance

Intervenant: Daniel Neuhann (U. Texas)

Salle: TBD

Département d'Economie et Sciences de la Décision

Intervenant:  Nicolas Schutz ( Manheim)

Salle T-014

Organized by CRED and HEC

Paris Panthéon-Assas University

Strategy & Business Policy

Speaker: Connie Helfat

Professor - Dartmouth

Conference  Jouy-en-Josas -T017