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Former actress and digital marketing manager, Victoria Oberli , joined the MSIE in June 2018, graduated in June 2019 and launched her start-up shortly thereafter. An engineer by trade, Guillaume Massardier, is based in Australia where he has been running his own consulting firm for five years.S'enregistrer
Intervenante: Daria Dzyabura
Assistant Professor of Marketing
Leonard N. Stern School of Business Tisch Hall 40 West Fourth Street, 809 New York, NY 10012
Attention: la langue parlée est l'anglais Biography
Daria Dzyabura joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2012.
Professor Dzyabura's research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations. She has published research on modeling and measuring automobile purchase decisions and identifying "must-have" product attributes. Her current research studies how consumer preferences evolve during the search process and the dynamics of consumer brand perceptions in response to negative brand events. Her current methodological focus is on applying natural language processing tools to unstructured (text) data.
Professor Dzyabura received an S.B. in Mathematics and a Ph.D. in Marketing, both from the Massachusetts Institute of Technology.
Seminar Location: Room T004 ( Building T)
Les défis, environnementaux (changement climatique, chute de la biodiversité, pollution, etc.), sociaux et sociétaux (pauvreté, employabilité et accroissement des inégalités) se font plus pressants et sont rendus visibles par leur formalisation dans les Objectifs Développement Durable 2030 de l’ONU …S'inscrire