Dominique ROUZIES

Professor

Marketing

rouzies@hec.fr http://www.hec.fr/rouzies

Biography

Dominique Rouziès (Ph.D., McGill University) is Professor of Marketing at HEC Paris and Academic Dean at BMI Executive Institute. She is also a member of the scientific committee of the Groupe des écoles nationales d’économie et statistique (GENES) and of the CNRS-GREGHEC Research Lab.

Previously, she held the EDF Chair, was the Academic Director of the Executive Masters in Sales and Marketing and the Master of Science in Marketing. Additionally, she was awarded the 2023 American Marketing Association Sales SIG’s Lifetime Achievement Award for her work in the sales and sales management area.

Her research, teaching and consultancy interests focus primarily on improving sales organization performance. She received (with her co-authors) the American Marketing Association Sales SIG’s Excellence in Research Award for her article on salesforce financial incentives published in the Journal of Marketing. She recently co-authored a book on salesforce compensation.

Beyond academic publications, her work has been featured in Harvard Business Review, Harvard Business Manager, Les Echos and The Financial Times among others.

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Scientific articles

How do firms value sales career paths?

Journal of the Academy of Marketing Science, Forthcoming, (in coll. with A. KESHAVARZA, F. KRAMARZ, B. QUELIN, M. SEGALLA)

The Impact of Brand Equity on Employee Attitudes

European Management Journal, february 2024, vol. 42, n° 1, pp 119-129, (in coll. with M. ERTZ, E. SARIGÖLLÜ)

The Ethics of Managing People’s Data

Harvard Business Review, July-August 2023, vol. 101, n° 4, pp 86-94, (in coll. with M. SEGALLA)

All that glitters is not sold: selling a luxury brand outside a luxury environment

Journal of Personal Selling & Sales Management, 2022, vol. 42, n° 1, pp 26-45, (in coll. with M. DAS GYOMLAI, M. Ahearne, J.-N. KAPFERER)

Brand Assets and Pay Fairness as Two Routes to Enhancing Social Capital in Sales Organization

Journal of Personal Selling & Sales Management, 2018, vol. 38, n° 2, pp 191-204, (in coll. with Maria ROUZIOU, Riley DUGAN, Dawn IACOBUCCI)

Impact of religiosity and culture on salesperson job satisfaction and performance

International Journal of Cross Cultural Management, August 2018, vol. 18, n° 2, pp 191-219, (in coll. with V. ONYEMAH, D. LACOBUCCI)

A multi-cultural study of salespeople's behavior in individual pay-for-performance compensation systems: when managers are more equal and less fair than others

Journal of Personal Selling & Sales Management, September 2017, vol. 37, n° 3, pp 198-212, (in coll. with Vincent ONYEMAH, Dawn IACOBUCCI)

Is extra legroom worth fighting for ?

Harvard Business Review, November 2014, vol. 92, n° 11, pp 30, (in coll. with M. SEGALLA, C. CIOBANU, V. LEBUNTEL)

Does Marketing and Sales Integration Always Pay Off? Evidence from a Social Perspective

Journal of the Academy of Marketing Science, September 2014, vol. 42, n° 5, pp 511-527, (in coll. with J. HULLAND)

Sales-Marketing Interface in Saudi Arabia: A Commentary

Journal of Business Research, September 2012, vol. 65, n° 9, pp 1298-1300, (in coll. with M. SEGALLA)

Books

Sales Force Compensation: Trends and Research Opportunities in Foundations and Trends® in Marketing, vol. 11, no. 3, pp. 143-214, http://dx.doi.org/10.1561/1700000046

now Publishers Inc. 2018 (in coll. with V. ONYEMAH)

Chapters in edited books

Barton A. Weitz : la vente

Les Grands Auteurs En Marketing, A. Jolibert (Ed.), EMS Management et Sociétés, 2nde édition, 391-405

Sales Force Compensation

Sales Management: A Multinational Perspective, P. Guenzi, S. Geiger (Eds), Palgrave Macmillan, 413-432

Evaluation commerciale : les défis européens

L'Art Du Management, Leadership, Performance, Développement Durable, B. Ramanantsoa (ed.), Pearson Education France

Une étude exploratoire de l'effet modérateur de la culture sur les relations entre systèmes de contrôle d'une part, motivation et attitudes des vendeurs d'autre part

Première Biennale Internationale De La Négociation, G. O. Faure (Ed.), Publibook Université, 231-252

Le pilotage des forces de vente : effets pervers des systèmes hybrides

Marketing Et Management Commercial, E. Colla (Ed.), Vuibert, 123-140

Barton A. Weitz : la vente

Les Grands Auteurs En Marketing, A. Jolibert (Ed.), Editions Management & Société, 183-195

La rémunération des vendeurs

Encyclopédie De La Vente Et De La Distribution, A. Bloch, A. Macquin (Eds), Editions Economica, 365-375

L'européanisation des forces de vente

L'Art Du Marketing, Village Mondial, Financial Times, Les Echos, 178-180

Négociation et différences culturelles

L'Art De L'Entreprise Globale : Guide De La Mondialisation, Village Mondial, Financial Times, Les Echos, 186-189

Selling Across the Culture Gap

Mastering Global Business, The Financial Times - FT Pitman Publishing, 225-227

Proceedings

Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace , 2020 , AMSAC 2019 (M. Rouziou, I. GILBOA, R. Dugan)

How Do Firms Value their Sales Organizations?

Rediscovering the Essentiality of Marketing , 2015 (A. KESHAVARZ)

A Cross-National Investigation Of Incentive Sales Compensation

22nd Workshop On Strategic Human Resource Management , 2007 , Bruxelles (D. Rouziès, M. Besson, B. Weitz, M. SEGALLA)

Cultural Impact On European Staffing Decisions In Sales Management

18th Workshop On Strategic Human Resource Management , 2003 , Bruxelles (M. SEGALLA, D. Rouziès, B. Weitz)

Working papers

Does Marketing and Sales Integration Always Pay Off? Evidence from a Social Capital Perspective

Cahier de Recherche du Groupe HEC , 2010

How HRM Control Affects Boundary-Spanning Employees' Behavioural Strategies and Satisfaction: The Moderating Impact of Cultural Performance Orientation

Cahier de Recherche du Groupe HEC , 2008

How Governance costs Drive Compensation of Managers and Salespeople in Business-to-Business Field Sales

Cahier de Recherche du Groupe HEC , 2007

How Transaction Costs Drive Compensation Schemes

Working Paper Series, Social Science Research Network , 2005

How Internal Transaction Costs Drive Compensation Schemes

Cahier de Recherche du Groupe HEC , 2004

How Internal Transaction Costs Drive Compensation Schemes

INSEAD Working Paper , 2004

The Impact of Cultural Dimensions on Sales Force Compensation

Cahier de Recherche du Groupe HEC , 1999

L'effet de la concurrence sur la structure optimale de la rémunération d'une force de vente

Cahier de Recherche du Groupe HEC , 1996

Salesforce Compensation Plans: an Investigation of Three-Dimensional Structures

Cahier de Recherche du Groupe HEC , 1996

Internal Validity of Conjoint Analysis Under Alternative Measurement Procedures

Cahier de Recherche du Groupe HEC , 1995

Case Studies

Sales Disease at Hadaara Technology

2013

Scientific articles

The Impact of Brand Equity on Employee Attitudes

European Management Journal, february 2024, vol. 42, n° 1, pp 119-129, (in coll. with M. ERTZ, E. SARIGÖLLÜ)

The Ethics of Managing People’s Data

Harvard Business Review, July-August 2023, vol. 101, n° 4, pp 86-94, (in coll. with M. SEGALLA)

All that glitters is not sold: selling a luxury brand outside a luxury environment

Journal of Personal Selling & Sales Management, 2022, vol. 42, n° 1, pp 26-45, (in coll. with M. DAS GYOMLAI, M. Ahearne, J.-N. KAPFERER)

Brand Assets and Pay Fairness as Two Routes to Enhancing Social Capital in Sales Organization

Journal of Personal Selling & Sales Management, 2018, vol. 38, n° 2, pp 191-204, (in coll. with Maria ROUZIOU, Riley DUGAN, Dawn IACOBUCCI)

Books

Sales Force Compensation: Trends and Research Opportunities in Foundations and Trends® in Marketing, vol. 11, no. 3, pp. 143-214, http://dx.doi.org/10.1561/1700000046

now Publishers Inc. 2018 (in coll. with V. ONYEMAH)

Chapters in edited books

Barton A. Weitz : la vente

Les Grands Auteurs En Marketing, A. Jolibert (Ed.), EMS Management et Sociétés, 2nde édition, 391-405

Sales Force Compensation

Sales Management: A Multinational Perspective, P. Guenzi, S. Geiger (Eds), Palgrave Macmillan, 413-432

Evaluation commerciale : les défis européens

L'Art Du Management, Leadership, Performance, Développement Durable, B. Ramanantsoa (ed.), Pearson Education France

Une étude exploratoire de l'effet modérateur de la culture sur les relations entre systèmes de contrôle d'une part, motivation et attitudes des vendeurs d'autre part

Première Biennale Internationale De La Négociation, G. O. Faure (Ed.), Publibook Université, 231-252

Proceedings

Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty: An Abstract

Marketing Opportunities and Challenges in a Changing Global Marketplace , 2020 , AMSAC 2019 (M. Rouziou, I. GILBOA, R. Dugan)

How Do Firms Value their Sales Organizations?

Rediscovering the Essentiality of Marketing , 2015 (A. KESHAVARZ)

A Cross-National Investigation Of Incentive Sales Compensation

22nd Workshop On Strategic Human Resource Management , 2007 , Bruxelles (D. Rouziès, M. Besson, B. Weitz, M. SEGALLA)

Cultural Impact On European Staffing Decisions In Sales Management

18th Workshop On Strategic Human Resource Management , 2003 , Bruxelles (M. SEGALLA, D. Rouziès, B. Weitz)

Working papers

Does Marketing and Sales Integration Always Pay Off? Evidence from a Social Capital Perspective

Cahier de Recherche du Groupe HEC , 2010

How HRM Control Affects Boundary-Spanning Employees' Behavioural Strategies and Satisfaction: The Moderating Impact of Cultural Performance Orientation

Cahier de Recherche du Groupe HEC , 2008

How Governance costs Drive Compensation of Managers and Salespeople in Business-to-Business Field Sales

Cahier de Recherche du Groupe HEC , 2007

How Transaction Costs Drive Compensation Schemes

Working Paper Series, Social Science Research Network , 2005

Case Studies

Sales Disease at Hadaara Technology

2013

Education

1997
Habilitation a diriger des recherches (Qualified Research Supervisor), Marketing, Université d'Aix-Marseille - France
1992
Ph.D. in Marketing, McGill University, Faculty of Management - Canada
1985
M.Sc., Université de Sherbrooke, Faculté d'Administration - Canada
1983
EDHEC Diploma (Master Degree in Management), EDHEC - France

Academic appointments

Academic Responsibilities at HEC

2015-2016 Academic Director, Master of Sciences in Marketing (Accelerated Track) HEC Paris
2005-2015 Directrice scientifique du Mastère Intelligence Marketing HEC Paris
2012- EDF Chair, Energy Efficiency and Customer Relationship Digitization HEC Paris
2012- Responsable du HEC Center for Research on Individuals and Organizations HEC Paris
2012- Co-Principal Investigator with Pierre Cahuc & Isabelle Méjean (CREST-ENSAE and Ecole Polytechnique) : « Secure Careers In A Global Economy » in Labex ECODEC HEC Paris
2003-2012 Directrice scientifique Executive Mastere Marketing et Developpement Commercial HEC Paris
2003-2012 Directrice Scientifique CESA Développement Commercial HEC Paris
2004- Professor, Marketing HEC Paris
2004- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
2001-2003 Responsable de l'enseignement du marketing en Formation Fondamentale HEC Paris
1999-2001 Co-responsable de la filière "Management of Customer Value", MBA du Groupe HEC HEC Paris
1996-1998 Responsable de la filière "Marketing stratégique", ISA HEC Paris
1995-1996 Chairperson, International Track HEC Paris
1994-1995 Associate Chairperson, International Track HEC Paris

External Academic Responsibilities

2016-2017 Visiting professor McGill University, Faculty of Management
1998-1999 Invited Professor University of Florida
1987-1988 Lecturer McGill University, Faculty of Management
1986-1987 Research Assistant, Québec Industrial Sales Force Research Group McGill University, Faculty of Management
1984-1985 Lecturer and Research Assistant Université de Sherbrooke, Faculté d'Administration

Scientific Activities

Membership in Academic or Professional Organisation

Member, Senior Advisory Board, Journal of Personal Selling Sales Management
Member, American Marketing Association
Member, French Marketing Association
Member, INFORMS
Member, Strategic Account Management Association

Editorial activities

2014- Author for the Harvard Business Review France "Chronique d'Experts in Marketing"

2008 Membre du Comite Scientifique, Trophees Syntec des Etudes (membre du jury final pour trophee etudiant)

2003 Membre du Comite Scientifique, Journee thematique " Management des Ressources Humaines et Gestion de la Force de Vente ", Centre de Recherche En Gestion des Organisations (CREGO) de l'Universite de Montpellier, sous l'egide de l'AFM

2003 Membre du Comite Scientifique, deuxieme atelier de recherche SIM-OSES "Percevoir, identifier et gerer le risque en marketing", La Sorbonne, Universite Paris I

2001 Membre du Comite Scientifique, Journee thematique " Management de la Force de Vente et Negociation ", Centre de Recherche en Gestion des Organisations (CREGO) de l'Universite de Montpellier, sous l'egide de l'AFM

1997 Redacteur en chef invite du numero special de Recherche et Applications en Marketing, vol. 12, n 3, sur les forces de vente

Member, Scientific Committee, Congres de l'Association Francaise de Marketing, 1996, 1999, 2000, 2001, 2008

Membre de l'Editorial Review Board de Journal of Personal Selling Sales Management, Recherche et Applications en Marketing, Journal of Euromarketing, Revue Francaise du Marketing

Ad Hoc reviewer for European Journal of Operational Research, International Journal of Research in Marketing, Marketing Letters, Journal of Marketing, Management

Membre du Conseil Scientifique des Dirigeants Commerciaux de France

Membre du Comite editorial de la collection de cas HEC

Member, Editorial Review Board, Journal of Personal Selling Sales Management

Conference organisation

2017-2017 Co-organiser of the "Thought Leadership on the Sales Profession: Enhancing Sales Force Productivity" Conference

2015- Organisateur Conférence "Les Médias Sociaux dans les Organisations Commerciales : Vecteur de Croissance et de Performance ?

2013-2013 Conference Labex: Salesforce Issues and Census Data - Gestion des comptes clés : approches relationnelles

2010-2010 Membre du Comité Scientifique, Academy of Marketing Science

2009-2009 Membre du Comité Scientifique, 8èmes Assises de la Vente (http://8assisesdelavente.inseec-france.com)

2008-2008 Membre du Comité Scientifique, American Marketing Association Summer's Educators Conference

2003-2003 Membre du Comité Scientifique de la Journée thématique " Management des Ressources Humaines et Gestion de la Force de Vente ", Centre de Recherche En Gestion des Organisations (CREGO) de l'Université de Montpellier, sous l'égide de l'AFM

2003-2003 Membre du Comité Scientifique du deuxième atelier de recherche SIM-OSES "Percevoir, identifier et gérer le risque en marketing", La Sorbonne, Université Paris I

2001-2001 Membre du Comité Scientifique du XVIIe Congrès de l'Association Française du Marketing, Deauville

2001-2001 Membre du Comité Scientifique de la Journée thématique " Management de la Force de Vente et Négociation ", Centre de Recherche en Gestion des Organisations (CREGO) de l'Université de Montpellier, sous l'égide de l'AFM

2000-2000 Membre du Comité Scientifique du XVIe Congrès de l'Association Française du Marketing, Montréal

1999-1999 Membre du Comité Scientifique du XXVIIIth European Marketing Academy conference, Berlin

1999-1999 Membre du Comité Scientifique du XVe Congrès de l'Association Française du Marketing, Strasbourg

1996-1996 Membre du Comité Scientifique du XIIe Congrès de l'Association Française de Marketing, Poitiers

Membre du Comité Scientifique de la Journée thématique « Management des Ressources Humaines et Gestion de la Force de Vente », Centre de Recherche En Gestion des Organisations (CREGO) de l¿Université de Montpellier, sous l¿égide de l¿Association Française de Marketing

Membre du Comité Scientifique de la Biennale de la négociation

Membre du Comité Scientifique du Congrès de l'Association Française du Marketing

Membre du Comité Scientifique du Congrès de l'European Marketing Academy

Membre du Comité Scientifique de la Summer's Educators Conference

Membre du Comité Scientifique des 8èmes Assises de la Vente

1999, 2008, 2009, 2010 Membre du Comité Scientifique, European Marketing Academy

Membre de Comités Scientifiques, European Marketing Academy

Awards & honors

2023 2023 American Marketing Association (AMA) Sales Special Interest Group (SIG) Lifetime Achievement Award for her work in the sales and sales management area
2010 American Marketing Association Selling and Sales Management Special Interest Group's Excellence in Research Award for "Determinants of Pay Levels and Structures in Sales Organizations", Journal of Marketing, November 2009, vol. 73, n 6, pp. 92-104