Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
The HEC
Foundation
The HEC
Foundation
Campus life Campus life
Activity Reports Activity Reports
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Executive programs Executive programs
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs
Executive Education

Marketing, Data & Business Development Marketing, Data & Business Development

Accelerate your career with our comprehensive training offer in marketing, digital, business development and data. Our open, certificate and degree programs are designed and led by HEC Paris professors with industry experts, and focus on business case studies and peer-to-peer exchanges.

They will enable you to explore digital marketing strategies, digital transformation and the role of data in business.

Marketing , Data & Business development programs

Our professors and experts focus on these issues to help managers anticipate and make the most of new uses for data, digital marketing, branding, B2B marketing, consumer behaviour, negotiation and international business development.

Whatever your background and the challenges you want to face, you'll find the training to meet your short- and long-term goals.

You can design your own training path by mixing and matching several programmes.

In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE MASTER

Global Executive Master en Management (GEMM) Major marketing, sales & business development

Duration:
16 months (9 modules over 36 days)
Language(s):
French
Next start(s):
Jan 27, 2025
Price:
46400 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate 

Marketing & Digital

Duration:
12 days
Language(s):
French
Next start(s):
May 12, 2025
Price:
17400 €*
Mon Compte Formation
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate

Business Development

Duration:
12 days
Language(s):
French
Next start(s):
Apr 14, 2025
Price:
17400 €*
Mon Compte Formation
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Marketing stratégique

Duration:
4 days
Language(s):
French
Next start(s):
May 12, 2025
Price:
5900 €
Mon Compte Formation
Capitalisable
In-class
femme devant un chateau qui sourit
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Réussir ses négociations

Duration:
4 days
Language(s):
French
Next start(s):
Jun 10, 2025
Price:
5900 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data-driven Strategy & Big Data

Duration:
2 days
Language(s):
French
Next start(s):
Jun 04, 2025
Price:
2850 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

Stratégie commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Apr 15, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Marketing digital

Duration:
4 days
Language(s):
French
Next start(s):
Nov 18, 2024
Price:
5700 €*
Mon Compte Formation
Capitalisable
Online
Place(s): Online
executive short program

Marketing strategy

Duration:
10 weeks (32 hours)
Language(s):
English
Next start(s):
Apr 28, 2025
Price:
2500 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Performance commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Sep 15, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data & ai for business

Duration:
2 days
Language(s):
French
Next start(s):
Sep 16, 2025
Price:
5900 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Diriger une Équipe Commerciale vers la Performance

Duration:
4 days
Language(s):
French
Next start(s):
Oct 28, 2024
Price:
5700 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Nouvelles tendances en marketing

Duration:
4 days
Language(s):
French
Next start(s):
Oct 13, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE SHORT PROGRAM

Piloter et motiver les équipes commerciales

Duration:
4 days
Language(s):
French
Next start(s):
Nov 18, 2024
Price:
5700
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Stratégies de marque

Duration:
4 days
Language(s):
French
Next start(s):
Apr 08, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

IA & Data en Marketing

Duration:
4 days
Language(s):
French
Next start(s):
Sep 16, 2025
Price:
5900 €*
Online and in-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

AI ready for business

Duration:
2 days
Language(s):
English
Next start(s):
May 13, 2025
Oct 14, 2025
Price:
3000 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE MASTER

Global Executive Master en Management (GEMM) Major marketing, sales & business development

Duration:
16 months (9 modules over 36 days)
Language(s):
French
Next start(s):
Jan 27, 2025
Price:
46400 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate 

Marketing & Digital

Duration:
12 days
Language(s):
French
Next start(s):
May 12, 2025
Price:
17400 €*
Mon Compte Formation
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Certificate

Business Development

Duration:
12 days
Language(s):
French
Next start(s):
Apr 14, 2025
Price:
17400 €*
Mon Compte Formation
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Marketing stratégique

Duration:
4 days
Language(s):
French
Next start(s):
May 12, 2025
Price:
5900 €
Mon Compte Formation
Capitalisable
In-class
femme devant un chateau qui sourit
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Réussir ses négociations

Duration:
4 days
Language(s):
French
Next start(s):
Jun 10, 2025
Price:
5900 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data-driven Strategy & Big Data

Duration:
2 days
Language(s):
French
Next start(s):
Jun 04, 2025
Price:
2850 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

Stratégie commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Apr 15, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Marketing digital

Duration:
4 days
Language(s):
French
Next start(s):
Nov 18, 2024
Price:
5700 €*
Mon Compte Formation
Capitalisable
Online
Place(s): Online
executive short program

Marketing strategy

Duration:
10 weeks (32 hours)
Language(s):
English
Next start(s):
Apr 28, 2025
Price:
2500 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Performance commerciale

Duration:
4 days
Language(s):
French
Next start(s):
Sep 15, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Data & ai for business

Duration:
2 days
Language(s):
French
Next start(s):
Sep 16, 2025
Price:
5900 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Diriger une Équipe Commerciale vers la Performance

Duration:
4 days
Language(s):
French
Next start(s):
Oct 28, 2024
Price:
5700 €*
Mon Compte Formation
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short Program

Nouvelles tendances en marketing

Duration:
4 days
Language(s):
French
Next start(s):
Oct 13, 2025
Price:
5900 €*
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
EXECUTIVE SHORT PROGRAM

Piloter et motiver les équipes commerciales

Duration:
4 days
Language(s):
French
Next start(s):
Nov 18, 2024
Price:
5700
Capitalisable
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

Stratégies de marque

Duration:
4 days
Language(s):
French
Next start(s):
Apr 08, 2025
Price:
5900 €*
In-class
Place(s): Paris – Jouy-en-Josas Campus
Executive Short program

IA & Data en Marketing

Duration:
4 days
Language(s):
French
Next start(s):
Sep 16, 2025
Price:
5900 €*
Online and in-class
Place(s): Paris – Jouy-en-Josas Campus
Executive short program

AI ready for business

Duration:
2 days
Language(s):
English
Next start(s):
May 13, 2025
Oct 14, 2025
Price:
3000 €*

Contact

Capucine MAITRE
Program Advisor Marketing, Sales & Business Development

Net price, HEC Paris not being subject to VAT. The indicated prices are subject to change according to the session dates. When there are multiple start dates, the indicated price is that of the first listed date. The teaching teams and the program content are also subject to change.