Strategic Marketing

The main objective of the course is to provide you with a framework to approach marketing management problems in a structured way to successfully operate in tomorrow's business environment. You will also become familiar with common tactics to implement marketing decisions and develop a marketing plan, while also evaluating the influential role that marketing decisions have on the society that businesses operate in. This course is fundamental for students wishing to take advanced courses in marketing, digital strategy, entrepreneurship, and business analytics. 

The course introduces you to essential principles of marketing for a sustainable world. The core principles of marketing strategy are essential to successfully navigate the evolving business landscape as the digitization of numerous industries and rising societal challenges increasingly disrupt businesses today.