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Master's programs

Master in Marketing

Master in Marketing

Pioneer the marketing of the future


HEC Paris' Master in Marketing program trains future leading experts in marketing who excel in strategic thinking and disruptive marketing management to tackle digital innovation and the sustainable transition, with an entrepreneurial mindset. Beside business education, students’ well-being and thrive is a major concern all along their learning experience with us.

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The Master in Marketing trains the marketing leading experts of tomorrow. In a world where customers have taken the lead and question the value generated by brands and products everyday, marketers will be key in addressing all marketing disruptions and developing compelling value propositions within organizations. 
The Master in Marketing program educates pioneering marketing managers who can think and make decisions both like a strategist, an entrepreneur, a digital and data-driven analyst and a sustainability-conscious manager. 

Why join the Master in Marketing?

Selling point 1 Get the best education in Marketing in a caring and benevolent environment
Our Master in Marketing is ranked #1 worldwide (2020 QS ranking)
Beside excellence, Students benefit from a benevolent and supportive work environment.
The whole Marketing team is dedicated to ensure student well-being and personal development.
Selling point 2 Join the next generation of marketing leaders who thrive in turbulent and disrupted environments
Master the frameworks and tools to innovate, pioneer new markets, develop novel business models and leverage the digital, technological and sustainable disruptions. Also, students will receive soft-skills training, including: how to pitch ideas, how to self-prepare and raise one’s game like high-level athletes or how to act and react like an unshakeable leader – using psychological and neuroscience-based research.   
Selling point 3 Benefit from the latest research findings of our outstanding faculty members 
From design-thinking and product development, to data-driven analysis and decision-making, innovative business models, neurosciences in marketing, Marketing 4.0 or Sustainability-driven Marketing and Brand Management, students receive the latest and most topical knowledge in marketing, stemming from expert faculty A-list research. 
Selling point 4 Learn from, share and network with prestigious companies 
The Master in Marketing provides a nice balance between hands-on teaching and experience and theoretical education. Students work on a large number of real-life business cases with leading partner companies (e.g. L’Oréal, Danone, LVMH, Procter and Gamble, BCG, McKinsey, GS1, Unibail Rodamco Westfield, Google , DDB …)
Selling point Build your marketing expertise upon four key pillars and expand your job application scope
The program will allow you to understand the impact of technology on marketing practices and all the latest trends in the marketing world.
Selling point Launch your own startup company with your marketing expertise 
Students who would like to become both marketing experts and entrepreneurs can join the HEC-42 Startup launchpad and follow dedicated courses in entrepreneurship along with the marketing curriculum. If selected to the Startup launchpad, students can join it as a specialization track. 

The master in marketing experience

Program Hack | Master in Marketing
The HEC Experience | HEC Paris Master in Marketing
HEC Paris | Master’s programs

Program structure



Student well-being and personal thrive is at the core of the Marketing program. We accompany students in their individual, psychological and collective journey toward professional development and leadership.

The Master in Marketing curriculum combines: 

  • A set of mandatory core courses necessary to master the fundamentals of marketing strategy and business development 
  • With a portfolio of electives courses students can choose from to get an edge on specific business and marketing topics that make a difference on the job market.

The program intends to balance soft- and hard-skills learning, as leadership is based on both knowledge and attitude. Therefore, students will be trained to: 

  • Think in a strategic manner; 
  • To break free from « old-good marketing » by learning and implementing the latest research-based frameworks developed by our renowned faculty; 
  • To provide readily implementable business decisions to hands-on issues and real-life business cases 
  • To display a positive can-do attitude by mastering self-development and self-presentation tools

Class profile


50% Women


23 Average Age


GMAT/GRE optional

Career opportunities


89% Employed within 3 months


€39,000 Average starting salary


50% Work outside their home country


Over 300 companies recruited HEC graduates

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Master's Degree Accreditations

accredited-program-grade-master logo-CEFDG  

This Master has been awarded both the Visa and Grade of Master, and has been accredited by the French Ministry of Education through the CEFDG (Commission d’Evaluation des Formations et Diplômes de Gestion) to be entitled to grant a Master’s degree (Bac + 5)