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Master's programs

Digital Transformation Certificate

Digital Transformation Certificate


Training the consultants and managers of the digital economy.

All large organizations deal with a major strategic issue: Adapting and embracing the digital economy. Although startups will always be an innovative force in e-business, the major issue in e-business is the way the remaining 95% of the economy will –or will not– cope with the digital challenge.

Large companies, whatever their sector of activities (BtoC or BtoB, industry or service), have to face new customer behaviors, new ways of relating with customers, multi and mobile channels, the revolution of the media landscape as well as the growing influence of social media, new competition from pure players with challenging business models, the question mark of big data, the issue of integrating digital native managers and employees...

The question for these companies is no longer whether they must go digital, but how to do it.

For HEC students, the present situation represents a huge opportunity either as consultants in the consulting industry, or as managers in whatever function they are (finance, marketing, HR, production and so on): Opportunities to learn, experiment, take up stimulating challenges and make a difference in companies where expectations are high.

The brand new Certificate Digital Transformation copes with this issue through lectures, testimonials from top managers from diverse companies, and several projects – the largest part of the program– that will immerse students in the various aspects of digital transformation. The Certificate is developed through the close relationship with large leading companies, as well as the collaboration of key consulting companies.

  • Specialized consulting companies
  • Large consumer good companies
  • Luxury good companies
  • Large industrial BtoB companies
  • Large service and financial companies
Objective

Whatever your original training, to get you prepared for managing the digital issues that the company you will enter –or advice– will face.

Principles
  • Digital strategy
  • Digital project management
  • Change management
  • Consulting

Program Details

Week 1 : Digital Business Strategy

Christian Dussart’s introductory course:

  • Digital strategy
  • Digital marketing strategy
  • Social media opportunity

and conferences on digital transformation.

Week 2-4 : E-commerce & Digital Marketing Project Management

  • Define a strategy for a new web/mobile site that must integrate an existing business and all its constraints
  • Deliver a fully functional site by working with developers and designers during 3 weeks.

Week 5: Beefing up

One week of lectures, cases and testimonials on digital transformation issues:

  • Big data
  • Organizational change
  • Challenging existing business models
  • Launching new businesses
  • Creating a digital ecosystem
  • Integrating new competencies
  • ...

Week 6-7: Consulting

  • Integrate a click & mortar company to study, analyze and document a digital business case and deliver your recommendations.
  • Get guidelines and professional coaching.

Final day on the outcomes & best practices.