Dare the Impossible, the new brand signature HEC Paris
Dare The Impossible Dare The Impossible"Dare The Impossible",
HEC Paris’ new brand signature
Unveiled on April 16, 2026 as part of an international campaign, Dare the Impossible is HEC Paris’ new brand signature. Rooted in the School’s historic motto, Learn to Dare, it is a call to boldness, reinvention and impact.
For HEC Paris and its community, daring the impossible means rethinking our responsibilities to society through our New Responsibilities strategy and reinventing our campus through the Campus of the Future project, helping shape the future we want for generations to come.
To bring this ambition to life, the campaign features seven members of the HEC Paris community — alumni and professors whose journeys and commitments embody the spirit of the campaign and point the way forward.
Finding solutions for the future, exploring new paths, overcoming obstacles, expanding what seems possible: changing things — and fulfilling one’s potential — sometimes begins by daring what once felt impossible.
Mercedes Erra, Founder and Executive Chairwoman of BETC, who created this campaign alongside us adds:
“It is uplifting to see this kind of embodiment and positivity. We need to believe that reinvention is possible, and these faces remind us that change can happen.”
As Eloïc Peyrache, Dean and Director General of HEC Paris, puts it:
"This campaign shines a light on HEC Paris’ greatest strength: professors and alumni who choose to engage and take action to address the major challenges of our time, across every field, driven by the entrepreneurial spirit that lies at the heart of who we are."
Discover the seven faces of the campaign, share the story that speaks to you, and join the movement with #DareTheImpossible.
Stanislas Niox-Chateau
CEO and Cofounder of Doctolib, HEC 2010
By using technology to facilitate access to healthcare, he dared to bring patients closer to those who care for them..
© BETC - 2026
Clarisse Crémer
Sailor, HEC 2023
By setting off soli in the Vendée Globe round-the-world sailing race, she dared to leave the corporate world behind and sail toward new horizons.
© BETC - 2026
A'salfo
Singer, Magic System, HEC 2023
By defending artist's rights and access to education in Africa, the multi-platinum singer dared to turn his success into a springboard for others.
© BETC - 2026
Fidji Simo
CEO OpenAI Applications, HEC 2008
By making her mark at eBay and later at Facebook, this native of Sète dared to scale every summit in Silicon Valley.
© BETC - 2026
Christophe Pérignon
Associate Dean for Research and Professor of Finance at HEC Paris
By eliminating bias from bank-credit algorithms, he dared to bring lasting alignment between finance and justice.
© BETC - 2026
Marieke Huysentruyt
Professor and Researcher at HEC Paris
By studying the link between personal values and productivity, she dared to promote empathy within the corporate world.
© BETC - 2026
François Gemenne
Professor and Researcher at HEC Paris
By arguing that the ecological transition must begin with pragmatism he dared to translate the climate emergency into a story we can all share.
© BETC - 2026
#DareTheImpossible