Executive Master
Executive Master in Management - Marketing & Business Development
- Paris – Jouy-en-Josas Campus
- Sep 07 2026
- 16 months (9 modules over 36 days)
- French
- 48200 €*
Become a manager capable of orchestrating growth and innovation in service of a true customer strategy, through marketing, data, and business development training adapted to current industry challenges.
In an era of continuous disruption, marketing leaders must not only anticipate emerging trends but also exceed increasingly sophisticated customer expectations. Our programs equip you with essential skills across three strategic pillars: marketing, business development, and data exploration. We enhance brand value by integrating the latest digital marketing trends, artificial intelligence applications, and customer experience strategies. Our programs anticipate future evolutions to prepare agile leaders. In business development, we help you develop solid commercial strategies and build high-performing teams. Leveraging our data expertise, you will optimize decision-making processes, design personalized customer journeys, and transform data insights into actionable strategies. Under the academic leadership of Anne-Sophie Chaxel, HEC Paris Executive Education empowers you to excel in a world where innovation, performance, and sustainability are key to success.
Program Advisor Marketing, Sales & Business Development, AI & Data
Companies rush to define their purpose, sure it will fire up their teams and lift results. Rodolphe Durand has spent ten years checking whether that was true. Few people are better placed to know: he holds the Joly Family Chair in Purposeful Leadership at HEC Paris, runs its Purpose Center, and has spent over a decade on the boards of listed, private, and non-profit organisations - watching purpose decisions get made from the inside.
Trust gets you in the room. It does not make you indispensable once the room gets more technical than you are. Radisha Silva, VP at J.P. Morgan in Geneva, saw that gap coming and went back to school to close it.
AI and geopolitical turmoil have convinced many executives that the future is too unpredictable to plan for. Laurence Lehmann-Ortega, strategy professor at HEC Paris and co-author of Strategor, argues the reverse: permanent crisis is precisely why strategy matters again, on one condition, that you stop forecasting the future and start preparing for several of them at once.
Executives want to know what happens next in Iran, in Washington, in the markets. Professor Jeremy Ghez argues that the real skill in a broken world is no longer predicting what happens next, but spotting which of the assumptions that made them successful have stopped working.
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.