Executive Education
Contact

Marketing & Business Development Marketing & Business Development

Become a manager capable of orchestrating growth and innovation in service of a true customer strategy, through marketing, data, and business development training adapted to current industry challenges.

14 available programs

Find the program that suits you

Filter and sort our programs by themes to find the offer perfectly tailored to your needs.

Filters

Executive Short Program

AI & Data in marketing and sales

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Sep 22 2026
  • 4 days
  • English
  • 6100 €*
AI & Data in marketing and sales

Executive Short Program

Stratégie commerciale

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Sep 28 2026
  • 4 days
  • French
  • 6100 €*
Stratégie commerciale

Executive Short Program

Stratégie digitale : leviers d’acquisition, canaux, KPI

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Oct 12 2026
  • 4 days
  • French
  • 6100 €*
Stratégie digitale : leviers d’acquisition, canaux, KPI

Executive Short Program

Management of Iconic Brands

  • In-class
  • Paris – Jouy-en-Josas Campus
  • Nov 05 2026
  • 2 days
  • English
  • 3100 €*
Management of Iconic Brands

Executive Short Program

Management des équipes commerciales

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Nov 16 2026
  • 4 days
  • French
  • 6100
Management des équipes commerciales

Executive Short Program

Innovation marketing : neurosciences, data & IA

  • In-class
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Nov 16 2026
  • 4 days
  • French
  • 6100 €*
Innovation marketing : neurosciences, data & IA

Executive Short Program

Elevating Marketing Strategy with AI

  • In-class
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Dec 09 2026
  • 2 days
  • English
  • 3100 €*
Elevating Marketing Strategy with AI

Executive Certificate

Business Development

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Apr 19 2027
  • 12 days
  • French
  • 18300 €*
Business Development

Executive Short Program

Marketing Strategy

  • Online - Live
  • CPF
  • Online
  • Apr 28 2027, Oct 06 2027
  • 4 days
  • English (Subtitles In French And In English)
  • 2700 €*
Marketing Strategy

Executive Short Program

Pilotage de la performance commerciale

  • In-class
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • May 24 2027
  • 4 days
  • French
  • 6300 €*
Pilotage de la performance commerciale

Our programs

For tomorrow's leaders

In an era of continuous disruption, marketing leaders must not only anticipate emerging trends but also exceed increasingly sophisticated customer expectations. Our programs equip you with essential skills across three strategic pillars: marketing, business development, and data exploration. We enhance brand value by integrating the latest digital marketing trends, artificial intelligence applications, and customer experience strategies. Our programs anticipate future evolutions to prepare agile leaders. In business development, we help you develop solid commercial strategies and build high-performing teams. Leveraging our data expertise, you will optimize decision-making processes, design personalized customer journeys, and transform data insights into actionable strategies. Under the academic leadership of Anne-Sophie Chaxel, HEC Paris Executive Education empowers you to excel in a world where innovation, performance, and sustainability are key to success.

Your Contact

Capucine MAITRE

Program Advisor Marketing, Sales & Business Development, AI & Data

maitre@hec.fr
+33 (0) 1 39 67 70 18
Book an appointment

These news items.

May interest you

Guillaume Vuillemey KnowledgeHEC - cover

The Private Equity Exit Now Takes Twice as Long

Twenty times larger in twenty-five years. That is what has happened to assets under management in private equity, and investing in the asset class has become much more common for a wide range of investors. The past three or four years slowed the pace. Guillaume Vuillemey, Associate Professor at HEC Paris and academic director of the Executive MSc in Finance, puts that down to interest rates. The long-term trend has held. 
 

Read more

  • “Success Tells You Something. Failure Tells You Too Many Things”. Vincent Fraitot on AI Transformation

    By some estimates, more than 80% of AI projects fail to deliver the value expected of them. For Vincent Fraitot, those failures explain very little: it is the successes that are readable, and what they reveal goes well beyond technology. The HEC Paris professor on what it takes to scale an AI transformation.  

     

    Read more

  • Purpose Has No Effect on Performance Until You Do This

    Companies rush to define their purpose, sure it will fire up their teams and lift results. Rodolphe Durand has spent ten years checking whether that was true. Few people are better placed to know: he holds the Joly Family Chair in Purposeful Leadership at HEC Paris, runs its Purpose Center, and has spent over a decade on the boards of listed, private, and non-profit organisations - watching purpose decisions get made from the inside.  

     

    Read more

  • How Radisha Silva broke her own ceiling

    Trust gets you in the room. It does not make you indispensable once the room gets more technical than you are. Radisha Silva, VP at J.P. Morgan in Geneva, saw that gap coming and went back to school to close it.

    Read more

Develop a customized program

We design personalized programs with teaching methods tailored to your objectives

Privatize our programs.

Together, let's shape the future of your organization and employees with our catalog programs tailored to your compan

*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.