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Marketing & Business Development Marketing & Business Development

Become a manager capable of orchestrating growth and innovation in service of a true customer strategy, through marketing, data, and business development training adapted to current industry challenges.

12 available programs

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Filter and sort our programs by themes to find the offer perfectly tailored to your needs.

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Executive Short Program

Marketing stratégique

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Mar 30 2026, Sep 07 2026
  • 4 days
  • French
  • 6100 €
Marketing stratégique

Executive Short Program

IA & data en marketing et ventes

  • In-class
  • CPF
  • Paris – Jouy-en-Josas Campus
  • Apr 07 2026
  • 4 days
  • French
  • 6100 €*
IA & data en marketing et ventes

Executive Short Program

Marketing Strategy

  • Online
  • CPF
  • Online
  • Apr 07 2026
  • 32 hours over 10 weeks
  • English
  • 2500 €*
Marketing Strategy

Executive Short Program

Stratégie commerciale

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Apr 20 2026, Sep 28 2026
  • 4 days
  • French
  • 6100 €*
Stratégie commerciale

Executive Certificate

Business Development

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Apr 20 2026
  • 12 days
  • French
  • 17900 €*
Business Development

Executive Short Program

Stratégie digitale : leviers d’acquisition, canaux, KPI

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • May 18 2026, Oct 12 2026
  • 4 days
  • French
  • 6100 €*
Stratégie digitale : leviers d’acquisition, canaux, KPI

Executive Short Program

Pilotage de la performance commerciale

  • In-class
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • May 18 2026
  • 4 days
  • French
  • 6100 €*
Pilotage de la performance commerciale

Executive Short Program

Management des équipes commerciales

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Jun 29 2026, Nov 16 2026
  • 4 days
  • French
  • 6100
Management des équipes commerciales

Executive Certificate

Marketing et Digital à l’ère de l’IA

  • In-class
  • CPF
  • Capitalizable
  • Paris – Jouy-en-Josas Campus
  • Sep 07 2026
  • 12 days
  • French
  • 17900 €*
Marketing et Digital à l’ère de l’IA

Executive Short Program

AI & Data in marketing and sales

  • In-class
  • CPF
  • Paris – Jouy-en-Josas Campus
  • Sep 22 2026
  • 4 days
  • English
  • 6100 €*
AI & Data in marketing and sales

Our programs

For tomorrow's leaders

In an era of continuous disruption, marketing leaders must not only anticipate emerging trends but also exceed increasingly sophisticated customer expectations. Our programs equip you with essential skills across three strategic pillars: marketing, business development, and data exploration. We enhance brand value by integrating the latest digital marketing trends, artificial intelligence applications, and customer experience strategies. Our programs anticipate future evolutions to prepare agile leaders. In business development, we help you develop solid commercial strategies and build high-performing teams. Leveraging our data expertise, you will optimize decision-making processes, design personalized customer journeys, and transform data insights into actionable strategies. Under the academic leadership of Anne-Sophie Chaxel, HEC Paris Executive Education empowers you to excel in a world where innovation, performance, and sustainability are key to success.

Your Contact

Capucine MAITRE

Program Advisor Marketing, Sales & Business Development, AI & Data

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*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.