Executive Short Program
Marketing stratégique
- Paris – Jouy-en-Josas Campus
- Sep 23 2025
- 4 days
- French
- 5900 €
Become a manager capable of orchestrating growth and innovation in service of a true customer strategy, through marketing, data, and business development training adapted to current industry challenges.
In an era of continuous disruption, marketing leaders must not only anticipate emerging trends but also exceed increasingly sophisticated customer expectations. Our programs equip you with essential skills across three strategic pillars: marketing, business development, and data exploration. We enhance brand value by integrating the latest digital marketing trends, artificial intelligence applications, and customer experience strategies. Our programs anticipate future evolutions to prepare agile leaders. In business development, we help you develop solid commercial strategies and build high-performing teams. Leveraging our data expertise, you will optimize decision-making processes, design personalized customer journeys, and transform data insights into actionable strategies. Under the academic leadership of Anne-Sophie Chaxel, HEC Paris Executive Education empowers you to excel in a world where innovation, performance, and sustainability are key to success.
Program Advisor Marketing, Sales & Business Development
On the shores of the Gulf of Guinea, Helen Ako Arrey has spent eighteen years orchestrating economics and planning for oil producers—navigating cost analyses, contract negotiations, and investment portfolios with the precision of a seasoned executive. Yet in 2023, the accomplished professional made a bold decision: she strapped herself onto an intellectual roller‑coaster by enrolling in the Executive MSc in Finance (EMiF) at HEC Paris.
On the HEC Paris campus, Emmanuel Coblence has been working with leaders in training for years. They almost always arrive with the same pressing question: how can I adapt my leadership to a world that never stops changing? Among the many answers he explores with them, one approach stands out: situational leadership - a fifty-year-old concept that feels more relevant than ever.
Sokhna Ndiaye is one of those people you listen to and remember. A calm voice, but firm words. A clear vision, but feet firmly planted in everyday reality. When she speaks about women's leadership in Africa, it's not an abstract concept: it's her life, her struggle, her project. And now, her campus.
C-suites confuse performance with vision. Professor Elda Simonaska explains why reclaiming real strategy is the only path to future leadership.
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.