Executive Short Program
Stratégie digitale : leviers d’acquisition, canaux, KPI
- Paris – Jouy-en-Josas Campus
- May 18 2026, Oct 12 2026
- 4 days
- French
- 6100 €*
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Our programs for individuals - By management topics
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Marketing & Business Development Marketing & Business Development
Become a manager capable of orchestrating growth and innovation in service of a true customer strategy, through marketing, data, and business development training adapted to current industry challenges.
14 available programs
Find the program that suits you
Filter and sort our programs by themes to find the offer perfectly tailored to your needs.
Executive Short Program
Pilotage de la performance commerciale
- Paris – Jouy-en-Josas Campus
- May 18 2026
- 4 days
- French
- 6100 €*
Executive Short Program
Management des équipes commerciales
- Paris – Jouy-en-Josas Campus
- Jun 29 2026, Nov 16 2026
- 4 days
- French
- 6100
Executive Short Program
Marketing stratégique
- Paris – Jouy-en-Josas Campus
- Sep 07 2026
- 4 days
- French
- 6100 €
Executive Certificate
Marketing et Digital à l’ère de l’IA
- Paris – Jouy-en-Josas Campus
- Sep 07 2026
- 12 days
- French
- 17900 €*
Executive Short Program
AI & Data in marketing and sales
- Paris – Jouy-en-Josas Campus
- Sep 22 2026
- 4 days
- English
- 6100 €*
Executive Short Program
Management of Iconic Brands
- Paris – Jouy-en-Josas Campus
- Nov 05 2026
- 2 days
- English
- 3100 €*
Executive Short Program
Innovation marketing : neurosciences, data & IA
- Paris – Jouy-en-Josas Campus
- Nov 16 2026
- 4 days
- French
- 6100 €*
Executive Short Program
Elevating Marketing Strategy with AI
- Paris – Jouy-en-Josas Campus
- Dec 09 2026
- 2 days
- English
- 3100 €*
Executive Short Program
IA & data en marketing et ventes
- Paris – Jouy-en-Josas Campus
- Dates upon request
- 4 days
- French
- 6100 €*
Our programs
For tomorrow's leaders
In an era of continuous disruption, marketing leaders must not only anticipate emerging trends but also exceed increasingly sophisticated customer expectations. Our programs equip you with essential skills across three strategic pillars: marketing, business development, and data exploration. We enhance brand value by integrating the latest digital marketing trends, artificial intelligence applications, and customer experience strategies. Our programs anticipate future evolutions to prepare agile leaders. In business development, we help you develop solid commercial strategies and build high-performing teams. Leveraging our data expertise, you will optimize decision-making processes, design personalized customer journeys, and transform data insights into actionable strategies. Under the academic leadership of Anne-Sophie Chaxel, HEC Paris Executive Education empowers you to excel in a world where innovation, performance, and sustainability are key to success.
Your Contact
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development, AI & Data
maitre@hec.fr
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*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.