Executive Short Program
Marketing stratégique
- Paris – Jouy-en-Josas Campus
- Mar 30 2026, Sep 07 2026
- 4 days
- French
- 6100 €
Become a manager capable of orchestrating growth and innovation in service of a true customer strategy, through marketing, data, and business development training adapted to current industry challenges.
In an era of continuous disruption, marketing leaders must not only anticipate emerging trends but also exceed increasingly sophisticated customer expectations. Our programs equip you with essential skills across three strategic pillars: marketing, business development, and data exploration. We enhance brand value by integrating the latest digital marketing trends, artificial intelligence applications, and customer experience strategies. Our programs anticipate future evolutions to prepare agile leaders. In business development, we help you develop solid commercial strategies and build high-performing teams. Leveraging our data expertise, you will optimize decision-making processes, design personalized customer journeys, and transform data insights into actionable strategies. Under the academic leadership of Anne-Sophie Chaxel, HEC Paris Executive Education empowers you to excel in a world where innovation, performance, and sustainability are key to success.
Program Advisor Marketing, Sales & Business Development, AI & Data
To mark the International Day of Women and Girls in Science, we meet Fahima Di Federico—a molecular biologist whose passion for science took root in childhood and flourished into nearly two decades of research excellence. In 2023, despite an exemplary career, Fahima sensed the initial spark beginning to fade. She made a decisive pivot toward Business Development, a transition she navigated successfully... but not without sacrifice.
In 2025, AI remains a helpful tool – but for how long? When artificial general intelligence becomes available, could Isaac Asimov’s I, robot shift from science fiction to reality? With these questions in mind, we must make the choice of AI revolution and its most famous application, ChatGPT. That begins with understanding the often-overlooked aspects of this Generative Pre-Trained Transformer.
One year after stepping into the leadership of HEC Paris Executive Education, Barbara Stöttinger has had time to take stock — not through a grand speech, but through the quiet clarity that follows a year of building, listening, and learning. What she found on campus, she says, is a community driven by determination and curiosity, an institution in motion, and a world asking new things of business schools.
As AI automates core managerial tasks, HEC Professor Julien Jourdan explores what remains uniquely human in leadership.
*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.