Specializations: Reimagining Service Excellence for a Tech-Driven World Specializations: Reimagining Service Excellence for a Tech-Driven World
This specialization explores how companies can move beyond isolated touchpoints to create cohesive, customer-centric service systems.
ABOUT THE SPECIALIZATION
Services now represent the backbone of advanced economies, and service excellence has become a decisive source of competitive advantage. As customer journeys increasingly combine physical, digital and AI-enabled interactions, organizations must rethink how they design and deliver cohesive, end-to-end experiences. This specialization equips executives with the strategic frameworks and practical tools needed to compete through service excellence in a technology-driven world.
You will explore how companies can move beyond isolated touchpoints to create cohesive, customer-centric service systems. Participants examine how digital tools, data, analytics and AI can enhance speed, efficiency and personalization — while preserving the human warmth and empathy that define true service excellence. The program also emphasizes the importance of employee engagement and organizational culture in sustaining high-quality delivery.
Drawing on examples from service-driven and product-centric industries alike, the specialization integrates strategy, marketing, operations and leadership to help organizations compete through service excellence and long-term value creation.
The program takes place in two global hubs:
Dubai, focusing on service design and customer centricity
Singapore, focusing on service delivery and execution
KEY EXPERIENCES
Some themes explored:
Why service excellence matters and how it shapes performance
Competing through service: strategy, servitization and value creation
Designing services for impact: Human-centered service innovation
Delivering the promise by managing the frontline for service excellence
Why should you join this specialization?
You want to design and deliver service experiences that create lasting competitive advantage
You want to leverage digital technologies, data and AI to enhance performance while preserving human connection
You want to rethink your organization’s service model and lead transformation in a tech-driven world