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Brands & Behaviors

Brands & Behaviors

Unpacking how we think, decide, and connect with brands in an age of shifting expectations and marketing disruption.

Did EU Data Laws Really Rein in Online Tracking?

October 22nd, 2025
6 minutes
Klaus Miller

Europe’s landmark data legislation slowed down online surveillance, but didn’t stop it. Klaus Miller shows tracking has grown - just less aggressively, and with more disclosure. 

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