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53%

Women

55

Nationalities represented

53% 

Student nationalities outside of Europe

22

Average age

37%

Post-bachelor's level

28%

Non-business background

*Total Summer School 2023 Profiles

Students

Summer school

We have learned how to engage with customers, how to create unique moments to build long-lasting relationships and gain loyal clients.

The HEC and EHL program in Luxury Hospitality Management offers a unique learning experience in Switzerland...

Julia Bößendörfer

Julia Bößendörfer

Summer School

Luxury Hospitality Management - HEC x EHL

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Summer school

One of the strengths of this program lies in its emphasis on class participation and practical exercises during each lecture, allowing us to apply theoretical knowledge to real-world scenarios.


The new HECxEHL summer program in Luxury...

Anna Pompili

Summer School

Luxury Hospitality Management - HEC x EHL

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Summer school

As someone deeply passionate about the Fashion industry, attending the Luxury Management program at HEC Paris has been an exceptional experience for me. The comprehensive approach has equipped me with a solid foundation to excel in the luxury...

Maxime Jos

Maxime Jos

Summer School

Luxury Management

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Academic Team

 

Anne Michaut

Anne Michaut
Academic Director, Affiliate Professor,
Marketing Department HEC Paris

Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research.

Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience.

Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books.

At HEC Paris, her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.

She was the Academic Director of the Advanced Management Program in Fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015). She is now the Director of the LVMH Academic Chair; she works on developing HEC Paris’ excellence in teaching in the field of Luxury.

 

 

 

 

 

Assistant Professor Florent Girardin

Florent Girardin is an Assistant Professor of Marketing at EHL.

Florent obtained a PhD in marketing from HEC Lausanne. His academic research focuses on consumers’ reactions to luxury brand and product positioning strategies. In his doctoral dissertation, he investigated consumers’ perceptions of brand authenticity, a marketing concept that has gained increasing attention in the marketing discipline, both from academics and practitioners.

Florent's work has been published in Journal of Consumer Psychology, Psychology and Marketing, Journal of Retailing and Consumer Services, and Tourism Perspectives. He teaches Luxury Brand Management and Fundamentals of Marketing courses at EHL.

 

 

Florent Girardin
Academic director,
Assistant Professor, Marketing Department EHL