Executive Short Program
Innovation marketing : neurosciences, data & IA
- Paris – Jouy-en-Josas Campus
- Nov 16 2026
- 4 days
- French
- 6100 €*
Master the keys to Artificial Intelligence transformation with HEC Paris Executive Education. Develop a clear global and strategic vision, and leadership adapted to technological disruptions to integrate these innovations into your strategy and organization.
Artificial intelligence and digital revolutions are reshaping industries and redefining expertise, compelling businesses to rethink strategies and operations. At HEC Paris Executive Education, we address these shifts with rigorous pragmatism, equipping you to turn technological challenges into strategic opportunities. Our programs empower you to harness artificial intelligence as a strategic asset. Gain actionable insights into cutting-edge AI and Data Science, mastering skills to optimize customer experiences, lead technical teams, and revolutionize decision-making. Whether in marketing, finance, or strategy, you’ll gain the tools to drive impact and innovation. Guided by expert faculty conducting pioneering research, you’ll turn digital transformation into a competitive advantage. Choosing our Digital Transformation & Artificial Intelligence programs means joining the innovation vanguard, ready to lead in a fast-evolving digital world.
Program Advisor Marketing, Sales & Business Development, AI & Data
One has negotiated access to people affected by conflict with soldiers at checkpoints and civilian and military authorities. The other has negotiated major contracts in Asia and sits on the board of WEConnect International. Fiorella Erni and Piers Cumberlege bring very different experiences to strategic negotiation at HEC Paris. In this joint interview, they explore what happens when pressure, power, culture and human behaviour collide at the negotiating table, and why even the best frameworks cannot do the negotiating for you.
From 2022 to 2026, Transdev and HEC Paris trained 101 of the group's top executives, in four cohorts, through a custom program built around the company's 2030 strategy. The program was designed for leaders who were already running significant businesses - and who, for the most part, did not spend time together. Its ambition: give them time to look ten years ahead, and the conditions to act as one group across 19 countries.
Transdev operates public transportation in 19 countries, under hundreds of contracts with transport authorities. Its model is B2G2C: public authorities sign the contracts, and passengers judge the service. A structurally complex position for the private-sector operator, signing contracts with one party and answering to another.
“Great leaders see further, execute better, and bring people with them. The ability to combine strategic vision, operational excellence and human leadership is what transforms ambition into lasting value, for organizations and for society." - Andrea Masini, Professor of Operations Management, HEC Paris, and academic director of the program.
Twenty times larger in twenty-five years. That is what has happened to assets under management in private equity, and investing in the asset class has become much more common for a wide range of investors. The past three or four years slowed the pace. Guillaume Vuillemey, Associate Professor at HEC Paris and academic director of the Executive MSc in Finance, puts that down to interest rates. The long-term trend has held.
By some estimates, more than 80% of AI projects fail to deliver the value expected of them. For Vincent Fraitot, those failures explain very little: it is the successes that are readable, and what they reveal goes well beyond technology. The HEC Paris professor on what it takes to scale an AI transformation.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.