Executive Certificate
Marketing et Digital à l’ère de l’IA
- Paris – Jouy-en-Josas Campus
- Sep 07 2026
- 12 days
- French
- 17900 €*
Master the keys to Artificial Intelligence transformation with HEC Paris Executive Education. Develop a clear global and strategic vision, and leadership adapted to technological disruptions to integrate these innovations into your strategy and organization.
Artificial intelligence and digital revolutions are reshaping industries and redefining expertise, compelling businesses to rethink strategies and operations. At HEC Paris Executive Education, we address these shifts with rigorous pragmatism, equipping you to turn technological challenges into strategic opportunities. Our programs empower you to harness artificial intelligence as a strategic asset. Gain actionable insights into cutting-edge AI and Data Science, mastering skills to optimize customer experiences, lead technical teams, and revolutionize decision-making. Whether in marketing, finance, or strategy, you’ll gain the tools to drive impact and innovation. Guided by expert faculty conducting pioneering research, you’ll turn digital transformation into a competitive advantage. Choosing our Digital Transformation & Artificial Intelligence programs means joining the innovation vanguard, ready to lead in a fast-evolving digital world.
Program Advisor Marketing, Sales & Business Development, AI & Data
Companies rush to define their purpose, sure it will fire up their teams and lift results. Rodolphe Durand has spent ten years checking whether that was true. Few people are better placed to know: he holds the Joly Family Chair in Purposeful Leadership at HEC Paris, runs its Purpose Center, and has spent over a decade on the boards of listed, private, and non-profit organisations - watching purpose decisions get made from the inside.
Trust gets you in the room. It does not make you indispensable once the room gets more technical than you are. Radisha Silva, VP at J.P. Morgan in Geneva, saw that gap coming and went back to school to close it.
AI and geopolitical turmoil have convinced many executives that the future is too unpredictable to plan for. Laurence Lehmann-Ortega, strategy professor at HEC Paris and co-author of Strategor, argues the reverse: permanent crisis is precisely why strategy matters again, on one condition, that you stop forecasting the future and start preparing for several of them at once.
Executives want to know what happens next in Iran, in Washington, in the markets. Professor Jeremy Ghez argues that the real skill in a broken world is no longer predicting what happens next, but spotting which of the assumptions that made them successful have stopped working.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.