Executive Short Program
AI & Data in marketing and sales
- Paris – Jouy-en-Josas Campus
- Sep 22 2026
- 4 days
- English
- 6100 €*
Master the keys to Artificial Intelligence transformation with HEC Paris Executive Education. Develop a clear global and strategic vision, and leadership adapted to technological disruptions to integrate these innovations into your strategy and organization.
Artificial intelligence and digital revolutions are reshaping industries and redefining expertise, compelling businesses to rethink strategies and operations. At HEC Paris Executive Education, we address these shifts with rigorous pragmatism, equipping you to turn technological challenges into strategic opportunities. Our programs empower you to harness artificial intelligence as a strategic asset. Gain actionable insights into cutting-edge AI and Data Science, mastering skills to optimize customer experiences, lead technical teams, and revolutionize decision-making. Whether in marketing, finance, or strategy, you’ll gain the tools to drive impact and innovation. Guided by expert faculty conducting pioneering research, you’ll turn digital transformation into a competitive advantage. Choosing our Digital Transformation & Artificial Intelligence programs means joining the innovation vanguard, ready to lead in a fast-evolving digital world.
Program Advisor Marketing, Sales & Business Development, AI & Data
Twenty times larger in twenty-five years. That is what has happened to assets under management in private equity, and investing in the asset class has become much more common for a wide range of investors. The past three or four years slowed the pace. Guillaume Vuillemey, Associate Professor at HEC Paris and academic director of the Executive MSc in Finance, puts that down to interest rates. The long-term trend has held.
By some estimates, more than 80% of AI projects fail to deliver the value expected of them. For Vincent Fraitot, those failures explain very little: it is the successes that are readable, and what they reveal goes well beyond technology. The HEC Paris professor on what it takes to scale an AI transformation.
Companies rush to define their purpose, sure it will fire up their teams and lift results. Rodolphe Durand has spent ten years checking whether that was true. Few people are better placed to know: he holds the Joly Family Chair in Purposeful Leadership at HEC Paris, runs its Purpose Center, and has spent over a decade on the boards of listed, private, and non-profit organisations - watching purpose decisions get made from the inside.
Trust gets you in the room. It does not make you indispensable once the room gets more technical than you are. Radisha Silva, VP at J.P. Morgan in Geneva, saw that gap coming and went back to school to close it.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.