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Haris Krijestorac - HEC Paris

Prof. Haris Krijestorac

Assistant Professor - Information Systems

Haris Krijestorac's research addresses various issues concerning rich digital media, digital marketing, and digital platforms. He is especially interested in how digital media spread online, and what interventions content creators and platforms can leverage to manage the diffusion of their media. To obtain these insights, Haris typically analyzes large and rich datasets, while developing new empirical approaches based on machine learning, statistics, and economics.

Last Articles

Disagreeable Content Drives Virality

Haris Krijestorac’s research reveals that videos with confrontational tones are more likely to go viral, offering new insights for digital marketers.

Haris Krijestorac

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