Prof. Nils Plambeck

Associate Professor - Strategy and Business Policy

Nils Plambeck is the Dean of HEC Paris Executive Education in Doha, Qatar. Nils's primary research interests concern the determinants and consequences of managerial and organizational cognition. He addresses questions of how cognition influences strategic change and firm's actions such as product innovations.

Last Articles

Strategy & Leadership Strategy & Leadership

When Corporate Purpose Meets Shareholder Power: Governance Lessons from the Ben & Jerry's–Unilever Conflict

This award-winning case study shows that when a purpose-driven brand inside a global conglomerate turns activism into strategic risk, governance structures—not intentions—determine who ultimately holds power.

Nils Plambeck
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