Arnd Vomberg is an Associate Professor of Marketing at HEC Paris. His research focuses on marketing strategy, with a particular interest in B2B marketing, sales, and pricing.
His work examines how companies can adapt their marketing and sales systems to major business transformations, including digital transformation, organizational agility, and the shift toward more socially responsible marketing. His research interests include algorithmic pricing, sales system management, the impact of marketing on employees, and marketing’s contribution to sustainability.
His research has been published in leading academic journals in marketing and management, including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Strategic Management Journal, and Information Systems Research. He is also co-editor of the Handbook of Market Research and several special issues of academic journals.
Before joining HEC Paris in 2024, Arnd Vomberg was Associate Professor with Tenure at the University of Groningen and Professor of Digital Marketing and Marketing Transformation at the University of Mannheim. He holds a doctorate in Business Administration from the University of Mannheim.
Brands & Behaviors
Innovation & Entrepreneurship