cathy liu yang

Prof. Liu Cathy Yang

Assistant Professor - Marketing

Liu Cathy Yang's research interest broadly lies in preference measurement and social networks. Her dissertation investigated the impact of incentives on consumer's information processing behaviors and preferences.

Last Articles

Why People Trust AI More Than Humans — Even When It’s Flawed

New research by Cathy Yang, Xitong Li and Sangseok You reveals a paradox: people trust AI advice more than human guidance, even when they know it’s flawed.

Liu Cathy Yang, Xitong Li, Sangseok You
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