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Is the Common Good Too Serious for Business?

Edward Freeman, founder of stakeholder theory, explains at HEC Paris how capitalism must evolve beyond profit to create value for all and why business ethics matter now more than ever.

Key findings
  • Stakeholder theory redefines business: value creation depends on relationships with all stakeholders, not just shareholders.
  • Ethics and capitalism are not opposites—responsibility drives long-term success.
  • Companies must focus on interdependence, purpose, and creativity to face global challenges.
  • The future of capitalism lies in making business both profitable and good for society.

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