Anne MICHAUT

Anne Michaut is Professor (Education Track Faculty) in the Marketing Department at HEC Paris, where she currently serves as Associate Dean of Pre-experience Programs. In this role, she oversees all pre-experience programs at the school — including the Bachelor, Grande École, and Master’s programs — ensuring their academic excellence, international relevance, and pedagogical innovation.

From 2019 to 2025, she served as Associate Dean for Education Track Faculty and Pedagogy, as well as Director of Digital Learning. In these roles, she contributed to structuring the Education Track Faculty framework, supported faculty evaluation and career development processes, and integrated digital learning into course design and pedagogy. She also worked to strengthen teaching quality, enhance faculty pedagogical capabilities, and develop academic partnerships, notably with Harvard Business Publishing.

She teaches in the Grande École, MBA, Executive MBA, and Executive Education programs, in the fields of Luxury Management, Branding, Customer Experience, and Innovation. She is Academic Director of the LVMH Chair and Academic Director of the Executive Master in Media, Art and Creation, developed jointly with Tsinghua Universityin China. She also contributes to HEC Paris’s international initiatives such as Inside LVMH and Women@Dior.

Her research focuses on luxury perception, sustainability, entrepreneurship, and customer experience. Her work has been published in leading academic journals including the Journal of Product Innovation Management, the Journal of Brand Management, and the Journal of Brand Strategy.

Before joining HEC Paris, she worked at Unilever in the Netherlands on consumer adoption of innovation, as part of a doctoral research project funded by the company. She holds a Ph.D. in Social Sciences and a Master’s degree in Marketing and Consumer Behavior from Wageningen University (The Netherlands), as well as an engineering degree in agronomy.