Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances Career
Center Career
Center
International International Campus
Life Campus
Life
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Foundation
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting
students Visiting
students
Certificates Certificates Student
Life Student
Life
Student
Stories Student
Stories
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Executive MBA Executive MBA Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Aude DARROU

Affiliate Professor

Marketing

 Profile picture

Biography

Holding a degree from ESCP, Aude Darrou is an affiliate professor at HEC Paris and founder of the Innovation consultancy White Leaf, specialized in sustainable innovation and positive brand (www.whiteleaf.fr).

She has been working for 25 years in the field of innovation and brands, with major international groups and entrepreneurs in mass consumer and B2B domains. For more than 12 years, she has been teaching consumer & human centricity, sustainable innovation models and brands at HEC.

She is particularly interested in all aspects of marketing that interact with innovation, brands & sustainability. She helps companies grow by defining the positive role of their brands and placing their CSR commitments at the heart of their innovation. She encourages teams to develop a deep knowledge of the societal, social and environmental issues. She helps them turn this knowledge into contributing and transformative innovations. She has developed "planet and human centric" methods, inspired by circular design thinking and collective intelligence.

She is convinced that the new source of competitive advantage of companies today lies in deeply understanding social and environmental issues and answering them with desirable & responsible solutions.

Education

  • Master of Science/Grande Ecole, Ecole Supérieure de Commerce de Paris - ESCP - France

Academic appointments

Academic responsabilities at HEC

  • 2008- Affiliate Professor HEC Paris