Yves EVRARD

Emeritus Professor

Marketing

evrard@hec.fr
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Biography

Yves EVRARD is a graduate in Engineering from Ecole Polytechnique from Paris and holds a Ph.D. in Management from Paris-Dauphine University. He has been Associate Dean for Research at HEC and was visiting professor in several international institutions: University of California, Berkeley ; Stern School, NYU (New York University); UFRGS and FGV (Brasil) ;Esade, Barcelona.

His major areas of interest are on one side research methods(the fourth edition of the book MARKET, which he coauthored, has been published by Dunod Editions in 2009), on the other side consumer behaviour, and more specifically post-buying processes (consumption experience,value and consumer satisfaction). His research has been published in several french and international scientific journals.

His present research and teaching activities are focused on the sectors of arts and creative industries. He teaches marketing in the HEC specialization MAC (Medias, Arts and Creative industries), which he launched in 1985. He is Honorary Chairman of AIMAC (International Association of Management of Arts and Culture) and Deputy Editor of IJAM (International Journal of Arts Management). His principal current research projects are: virtual access to museums (in collaboration with the Louvre museum); new forms of collaborative writing of audiovisual contents (with the EOLE laboratory of HEC).

Scientific articles

Books

Chapters in edited books

Proceedings

From data collection to data analysis

44th ESOMAR Seminar on "Ways and new ways of data collection" , 1977 (P. Le Maire)

Measurement of subjective well-being and its implications on socio-political decisions

30th ESOMAR Congress , 1977 (D. Lindon)

Mesure du bien être subjectif et analyse exploratoire de certains de ses facteurs

4th International Research Seminar in Marketing, Senanque , 1977 (D. Lindon)

The role and function of multivariate methods of data analysis in Marketing information systems

Proceedings of ESOMAR Seminar on "Marketing management information systems" , 1977 (P. Le Maire)

Working papers

Scientific articles

Marketing ou Demarketing ?

Revue Française du Marketing, 1st term 1975, (in coll. with B. DUBOIS)

Marketing ou démarketing ?

Revue Française du Marketing, 1st term 1975, n° 54, (in coll. with B. DUBOIS)

Books

Chapters in edited books

Proceedings

From data collection to data analysis

44th ESOMAR Seminar on "Ways and new ways of data collection" , 1977 (P. Le Maire)

Measurement of subjective well-being and its implications on socio-political decisions

30th ESOMAR Congress , 1977 (D. Lindon)

Mesure du bien être subjectif et analyse exploratoire de certains de ses facteurs

4th International Research Seminar in Marketing, Senanque , 1977 (D. Lindon)

The role and function of multivariate methods of data analysis in Marketing information systems

Proceedings of ESOMAR Seminar on "Marketing management information systems" , 1977 (P. Le Maire)

Working papers

Education

  • Doctorat Es Sciences de Gestion (Ph.D.), Université Paris Dauphine - France
  • Ingenieur de l'Ecole Polytechnique, Ecole Polytechnique - France

Academic appointments

Academic Responsibilities at HEC

  • 2006- Emeritus Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • 1985-1991 Administrateur de l'IREP
  • Administrateur de l'Association Francaise de Marketing (AFM)
  • 1990-1992 President du Comite Scientifique AFM - FNEGE
  • 1988- Member of the Scientific Council at Mediametrie
  • Member, Association for Consumer Research (ACR)
  • President, Association Internationale du Management des Arts et de la Culture (AIMAC)

Editorial activities

  • Member of the Editorial Board for the revue RAM, Recherche et Applications en Marketing

    • Conference organisation

  • Convenor du Groupe "Marketing Modelling and segmentation" du Congrès ESOMAR (1978-1982)
  • Membre du comité scientifique et Président de session du Congrès de l'EMAC, Grenoble, avril 1983
  • Président du comité de programme des Journées d'études de l'IREP, juin 1987
  • avril 1989 - Président et organisateur d'une table ronde sur "Le Marketing et le Cinéma", Congrès de l'AFM
  • Membre du Comité scientifique de la 1ère Conférence Internationale sur le Management des Arts et de la Culture, HEC Montréal, août 1991
  • Président du Comité scientifique de la 2e Conférence Internationale sur le Management des Arts et de la Culture, Groupe HEC, 23-25 juin 1993
  • Président du Comité scientifique de la 3e Conférence de l'AIMAC (Association Internationale pour le Management des Arts et de la Culture), Londres, juillet 1995
  • Président et organisateur d'une table ronde sur "Marketing des activités artistiques et culturelles : la relation au public", 14e Congrès de l'AFM, 13-15 mai 1998, Bordeaux
  • Co-Président du Comité Scientifique du 3rd International Research Seminar on Marketing Communications and Consumer Behavior, 1-4 juin 1999, La Londe-Les-Maures
  • Co-Président du Comité Scientifique de la 5e Conférence de l'AIMAC (Association Internationale pour le Management des Arts et de la Culture), 13-17 juin 1999, Helsinki
  • Membre du Comité Scientifique des XVe, XVIe et XVIIe Congrès de l'AFM (Association Française de Marketing)
  • Co-chairman, Scientific Committee, 6th AIMAC Conference, Brisbane, 1er-4 juillet 2001
  • 2000 - 2002 Membre du Jury du Prix de la Relation Clients (Arthur Andersen / Enjeux Les Echos)
  • Co-Président du Comité Scientifique de la 7e conférence de l'AIMAC (Association Internationale de Management des Arts et de la Culture), Milan, 28 juin - 3 juillet 2003
  • Co-chairman, Scientific Committee, 8th AIMAC Conference, Montréal, 2-7 juillet 2005