Laurence LEHMANN ORTEGA
Professor (Education Track)
Strategy and Business Policy
Biography
After graduating from HEC (1993), Laurence Lehmann-Ortega began her career as a strategy consultant before transitioning to academia. Specializing in disruptive strategies and business model innovation, particularly within established companies, Laurence's research centers on innovations aimed at addressing the challenges of sustainable development. Her work has been featured in publications such as Long Range Planning, M@n@gement, and Revue Française de Gestion. She is the coordinator and co-author of Strategor, a reference manual in strategy. She co-developed the approach Odyssey 3.14 - (Re)invent your business model, which was adapted into a book published by Dunod (3rd edition in 2023) and a MOOC (Business Model Innovation, Coursera)
Before joining HEC, Laurence earned her Phd at the IAE of Aix-en-Provence and was an associate professor at the Montpellier Business School. Currently, as an Education Track Professor within the Department of Strategy and Business Policy at HEC Paris, she teaches strategy and business model innovation in the master programs, at the MBA, EMBA, and in Executive Education. Laurence also holds the position of Academic Director for the Master in Strategic Management, the Trium EMBA, and several customized programs at HEC Executive Education.
Laurence received the Vernimmen - BNP Paribas Best HEC Affiliated Professor Award in 2014 and 2016.
Books
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with B. GARRETTE, R. DURAND, P. DUSSAUGE, B. POINTEAU, O. SIBONY, F. LEROY)
Dunod (in coll. with J. SCHIRMER, I. BOURDON)
Dunod (in coll. with H. MUSIKAS, J-M. SCHOETTL)
Dunod (in coll. with F. LEROY, P. DUSSAUGE, R. DURAND, B. GARRETTE, ET AL.)
Dunod (in coll. with J. M. SCHOETTL, H. CHANUT MUSIKAS)
Dunod (in coll. with R. DURAND, P. DUSSAUGE, F. LEROY, B. GARRETTE)
Chapters in edited books
Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579, 13
Case Studies
Books
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with H. MUSIKAS, J. M. SCHOETTL)
Dunod (in coll. with B. GARRETTE, R. DURAND, P. DUSSAUGE, B. POINTEAU, O. SIBONY, F. LEROY)
Dunod (in coll. with J. SCHIRMER, I. BOURDON)
Chapters in edited books
Engaging With Stakeholders, A Relational Perspective On Responsible Business, Adam Lindgreen, Francois Maon, Joelle Vanhamme, Beatriz Palacios Florencio, Christine Vallaster, Carolyn Strong, Routledge, London, 978-1138325579, 13
Case Studies
Education
-
Doctorat en Sciences de Gestion (Ph.D. in Business Administration), IAE Aix-Marseille - France
-
Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
Academic appointments
Academic Responsibilities at HEC
- 2020- Professor (Education Track), Strategy and Business Policy HEC Paris
- 2010-2019 Affiliate Professor HEC Paris
External Academic Responsibilities
- 1999-2009 Associate Professor GSCM Montpellier
Scientific Activities
Editorial activities
Awards & honors
- 2016 Pierre Vernimmen Teaching Award, BNP Paribas and HEC Paris, category affiliate professors
- 2014 BNP Paribas Pierre Vernimmen Teaching Award (Affiliate Professor)
- 2010 Prix FNEGE - ARIANE du meilleur cas PME/PMI 2010, Valtis, une innovation strategique desarmante