Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Life
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Foundation
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge@HEC Knowledge@HEC Master’s programs Master in
Management Master in
Management
Master's
Programs Master's
Programs
Double Degree
Programs Double Degree
Programs
Summer
Programs Summer
Programs
Exchange
students Exchange
students
Student
Life Student
Life
Our
Difference Our
Difference
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs Youth programs Youth programs

Xitong LI

Professor

Information Systems and Operations Management

 Profile picture

Biography

Personal Homepage

Dr. Xitong Li is a Full Professor of Information Systems at HEC Paris, France. His primary research interests are in the economics of information technologies, including social media, crowdfunding, digital marketing, online education, algorithms and AI. His primary research methods include applied econometric analysis, field and laboratory experiments. Dr. Li’s research appears in leading international journals, such as Management Science, Information Systems Research, Management Information Systems Quarterly, Journal of Management Information Systems, and various ACM / IEEE Transactions

Dr. Li’s research has been granted by ANR AAPG France (solo PI), equivalent to National Science Foundation (NSF) in the U.S., 124 k€, for 2018-2023. His research has also been granted by Hi! PARIS Fellowship, 180 k€, for 2021-2025. 

Dr. Li currently serves as an Associate Editor for Information Systems Research

Dr. Li served as a Program Co-chair of the 42th International Conference on Information Systems (ICIS) 2021, and a co-chair of Symposium on Statistical Challenges in Electronic Commerce Research (SCECR) 2019.

Dr. Xitong Li received his Ph.D. in management from the MIT Sloan School of Management, and his Ph.D. in engineering from Tsinghua University.

Scientific articles

Does Social Influence Change with Other Information Sources? A Large-Scale Randomized Experiment in Medical Crowdfunding

Information Systems Research, Forthcoming, (in coll. with Y. Y. Hur, F. Jin, Y. Cheng, Y. J. Hu)

How Do Product Recommendations Help Consumers Search Products? Evidence from a Field Experiment

Management Science, Forthcoming, (in coll. with X. (. WAN, A. KUMAR)

Large scale analytics of global and regional MOOC providers: Differences in learners’ demographics, preferences, and perceptions

Computers & Education, April 2022, vol. 180, n° 104426, (in coll. with J. A. Ruipérez-Valiente, T. Staubitz, M. Jenner, S. Halawa, J. Zhang, I. Despujol, J. Maldonado-Mahauad, G. Montoro, M. Peffer, T. Rohloff, J. Lane, C. Turro, M. Pérez-Sanagustín, J. Reich)

Algorithmic versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

Journal of Management Information Systems, June 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, L. C. YANG)

How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

Information Systems Research, June 2022, vol. 33, n° 2, pp 620-637, (in coll. with J. GRAHL, O. HINZ)

Combating Procrastination on MOOCs via Optimal Calls-to-Action: Evidence from a Randomized Field Experiment

Information Systems Research, June 2021, vol. 32, n° 2, pp iii-vii, 301-674, C2, (in coll. with N. HUANG, J. ZHANG, G. BURTCH, P.-Y. CHEN)

Reporting Technologies and Textual Readability: Evidence from the XBRL Mandate

Information Systems Research, Septembre 2021, vol. 32, n° 3, pp 1025-1042, (in coll. with H. Zhu, L. Zuo)

Dynamic Monitoring of Service Outsourcing for Timed Workflow Processes

IEEE Transactions on Engineering Management, November 2019, vol. 66, n° 4, pp 715-729, (in coll. with Y. DU, L. WANG, G. MU)

Herding and Social Media Word-of-Mouth: Evidence from Groupon

MIS Quarterly, february, 3 2018, vol. 42, n° 4, pp 1331-1351, (in coll. with L. WU)

Impact of Average Rating on Social Media Endorsement: The Moderating Role of Rating Dispersion and Discount Threshold

Information Systems Research, September 2018, vol. 29, n° 3, pp 739-754,

Proceedings

The Spillover Effects of PDMP Integration and Data Sharing on Opioids Prescribing Rate

40th International Conference on Information Systems , 2019 , Munich (Y. SHEN)

Health Drive: Mobile Healthcare Onboa rd Vehicles to Promote Safe Driving

48th Annual Hawaii International Conference on System Sciences , 2015 , Kauai (X. HU, C. H. NGAI, J. ZHAO, V. C. M. LEUNG, P. NASIOPOULOS)

Towards Mobility-as-a-Service to Promote Smart Transportation

2015 IEEE 82 nd Vehicular Technology Conference (VTC Fall) , 2015 , Boston (Xiping HU, Nam Ky GIANG, Johnny SHEN, Victor C. M. LEUNG)

Dynamic Selection of Services under Temporal Constraints in Cloud Computing

9th IEEE International Conference on e-Business Engineering (ICEBE)/8th SOAIC/6th EM2I/6th SOKMBI/4th ASOC , 2012 , Hangzhou (Y. DU, X. WANG, L. AI)

Working papers

Could Deal Promotion Improve Merchants' Online Reputations? The Moderating Role of Prior Reviews

Cahier de Recherche du Groupe HEC , 2016

Scientific articles

Algorithmic versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

Journal of Management Information Systems, June 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, L. C. YANG)

How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

Information Systems Research, June 2022, vol. 33, n° 2, pp 620-637, (in coll. with J. GRAHL, O. HINZ)

Large scale analytics of global and regional MOOC providers: Differences in learners’ demographics, preferences, and perceptions

Computers & Education, April 2022, vol. 180, n° 104426, (in coll. with J. A. Ruipérez-Valiente, T. Staubitz, M. Jenner, S. Halawa, J. Zhang, I. Despujol, J. Maldonado-Mahauad, G. Montoro, M. Peffer, T. Rohloff, J. Lane, C. Turro, M. Pérez-Sanagustín, J. Reich)

Combating Procrastination on MOOCs via Optimal Calls-to-Action: Evidence from a Randomized Field Experiment

Information Systems Research, June 2021, vol. 32, n° 2, pp iii-vii, 301-674, C2, (in coll. with N. HUANG, J. ZHANG, G. BURTCH, P.-Y. CHEN)

Proceedings

The Spillover Effects of PDMP Integration and Data Sharing on Opioids Prescribing Rate

40th International Conference on Information Systems , 2019 , Munich (Y. SHEN)

Health Drive: Mobile Healthcare Onboa rd Vehicles to Promote Safe Driving

48th Annual Hawaii International Conference on System Sciences , 2015 , Kauai (X. HU, C. H. NGAI, J. ZHAO, V. C. M. LEUNG, P. NASIOPOULOS)

Towards Mobility-as-a-Service to Promote Smart Transportation

2015 IEEE 82 nd Vehicular Technology Conference (VTC Fall) , 2015 , Boston (Xiping HU, Nam Ky GIANG, Johnny SHEN, Victor C. M. LEUNG)

Dynamic Selection of Services under Temporal Constraints in Cloud Computing

9th IEEE International Conference on e-Business Engineering (ICEBE)/8th SOAIC/6th EM2I/6th SOKMBI/4th ASOC , 2012 , Hangzhou (Y. DU, X. WANG, L. AI)

Working papers

Education

  • Ph.D. in Management, MIT, Sloan School of Management - USA
  • Ph.D. in Engineering, Tsinghua University - China
  • Bachelor of Science in Control Science and Engineering, Tsinghua University - China

Academic appointments

Academic Responsibilities at HEC

  • 2023- Professor, Information Systems and Operations Management HEC Paris
  • 2019-2022 Associate Professor, Information Systems and Operations Management HEC Paris
  • 2014-2018 Assistant Professor, Operations Management & Information Technology HEC Paris
  • 2014- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris

External Academic Responsibilities

  • 2008-2009 Visiting student MIT, Massachusetts Institute of Technology, Sloan School of Management

Scientific Activities

Editorial activities

  • Reviewer: Management Science, Information Systems Research (ISR), ACM Transactions on Internet Technology (ACM TOIT), World Wide Web Journal (WWWJ), IEEE Transactions on Systems, Man and Cybernetics, Part A (SMCA), IEEE Transactions on Automation Science and Engineering (T-ASE), IEEE Transactions on Service Computing (TSC), IEEE Transactions on Emerging Topics in Computing (TETC), IEEE Intelligent Systems, Decision Support Systems (DSS), Information Sciences (INS), Information Systems Frontiers (ISF), Journal on Data Semantics (JODS), Journal of Systems and Software (JSS), Enterprise Information Systems (EIS), Service Oriented Computing and Applications (SOCA)