Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Bachelor
Programs
Bachelor
Programs
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Xitong LI

Professor

Information Systems and Operations Management

 Profile picture

Biography

Personal Homepage

Dr. Xitong Li is a Full Professor of Information Systems at HEC Paris, France. His primary research interests are in the economics of information technologies, including social media, crowdfunding, digital marketing, online education, algorithms and AI. His primary research methods include applied econometric analysis, field and laboratory experiments. Dr. Li’s research appears in leading international journals, such as Management Science, Information Systems Research, Management Information Systems Quarterly, Journal of Management Information Systems, and various ACM / IEEE Transactions

Dr. Li’s research has been granted by ANR AAPG France (solo PI), equivalent to National Science Foundation (NSF) in the U.S., 124 k€, for 2018-2023. His research has also been granted by Hi! PARIS Fellowship, 180 k€, for 2021-2025. 

Dr. Li currently serves as an Associate Editor for Information Systems Research

Dr. Li served as a Program Co-chair of the 42th International Conference on Information Systems (ICIS) 2021, and a co-chair of Symposium on Statistical Challenges in Electronic Commerce Research (SCECR) 2019.

Dr. Xitong Li received his Ph.D. in management from the MIT Sloan School of Management, and his Ph.D. in engineering from Tsinghua University.

Scientific articles

The Effect of Dockless Bike-Sharing on Public Transportation: An Empirical Study

Production and Operations Management, Forthcoming, (in coll. with F. Jin, Y. Cheng, Y. J. Hu)

Does Social Influence Change with Other Information Sources? A Large-Scale Randomized Experiment in Medical Crowdfunding

Information Systems Research, Forthcoming, (in coll. with Y. Y. Hur, F. Jin, Y. Cheng, Y. J. Hu)

How Do Product Recommendations Help Consumers Search Products? Evidence from a Field Experiment

Management Science, Forthcoming, (in coll. with X. S. WAN, A. KUMAR)

Large scale analytics of global and regional MOOC providers: Differences in learners’ demographics, preferences, and perceptions

Computers & Education, April 2022, vol. 180, n° 104426, (in coll. with J. A. Ruipérez-Valiente, T. Staubitz, M. Jenner, S. Halawa, J. Zhang, I. Despujol, J. Maldonado-Mahauad, G. Montoro, M. Peffer, T. Rohloff, J. Lane, C. Turro, M. Pérez-Sanagustín, J. Reich)

Algorithmic versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

Journal of Management Information Systems, June 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, L. C. YANG)

How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

Information Systems Research, June 2022, vol. 33, n° 2, pp 620-637, (in coll. with J. GRAHL, O. HINZ)

Combating Procrastination on MOOCs via Optimal Calls-to-Action: Evidence from a Randomized Field Experiment

Information Systems Research, June 2021, vol. 32, n° 2, pp iii-vii, 301-674, C2, (in coll. with N. HUANG, J. ZHANG, G. BURTCH, P.-Y. CHEN)

Reporting Technologies and Textual Readability: Evidence from the XBRL Mandate

Information Systems Research, Septembre 2021, vol. 32, n° 3, pp 1025-1042, (in coll. with H. Zhu, L. Zuo)

Dynamic Monitoring of Service Outsourcing for Timed Workflow Processes

IEEE Transactions on Engineering Management, November 2019, vol. 66, n° 4, pp 715-729, (in coll. with Y. DU, L. WANG, G. MU)

Herding and Social Media Word-of-Mouth: Evidence from Groupon

MIS Quarterly, february, 3 2018, vol. 42, n° 4, pp 1331-1351, (in coll. with L. WU)

Proceedings

The Spillover Effects of PDMP Integration and Data Sharing on Opioids Prescribing Rate

40th International Conference on Information Systems , 2019 , Munich (Y. SHEN)

Health Drive: Mobile Healthcare Onboa rd Vehicles to Promote Safe Driving

48th Annual Hawaii International Conference on System Sciences , 2015 , Kauai (X. HU, C. H. NGAI, J. ZHAO, V. C. M. LEUNG, P. NASIOPOULOS)

Towards Mobility-as-a-Service to Promote Smart Transportation

2015 IEEE 82 nd Vehicular Technology Conference (VTC Fall) , 2015 , Boston (Xiping HU, Nam Ky GIANG, Johnny SHEN, Victor C. M. LEUNG)

Dynamic Selection of Services under Temporal Constraints in Cloud Computing

9th IEEE International Conference on e-Business Engineering (ICEBE)/8th SOAIC/6th EM2I/6th SOKMBI/4th ASOC , 2012 , Hangzhou (Y. DU, X. WANG, L. AI)

Working papers

Could Deal Promotion Improve Merchants' Online Reputations? The Moderating Role of Prior Reviews

Cahier de Recherche du Groupe HEC , 2016

Scientific articles

Algorithmic versus Human Advice: Does Presenting Prediction Performance Matter for Algorithm Appreciation?

Journal of Management Information Systems, June 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, L. C. YANG)

How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

Information Systems Research, June 2022, vol. 33, n° 2, pp 620-637, (in coll. with J. GRAHL, O. HINZ)

Large scale analytics of global and regional MOOC providers: Differences in learners’ demographics, preferences, and perceptions

Computers & Education, April 2022, vol. 180, n° 104426, (in coll. with J. A. Ruipérez-Valiente, T. Staubitz, M. Jenner, S. Halawa, J. Zhang, I. Despujol, J. Maldonado-Mahauad, G. Montoro, M. Peffer, T. Rohloff, J. Lane, C. Turro, M. Pérez-Sanagustín, J. Reich)

Combating Procrastination on MOOCs via Optimal Calls-to-Action: Evidence from a Randomized Field Experiment

Information Systems Research, June 2021, vol. 32, n° 2, pp iii-vii, 301-674, C2, (in coll. with N. HUANG, J. ZHANG, G. BURTCH, P.-Y. CHEN)

Proceedings

The Spillover Effects of PDMP Integration and Data Sharing on Opioids Prescribing Rate

40th International Conference on Information Systems , 2019 , Munich (Y. SHEN)

Health Drive: Mobile Healthcare Onboa rd Vehicles to Promote Safe Driving

48th Annual Hawaii International Conference on System Sciences , 2015 , Kauai (X. HU, C. H. NGAI, J. ZHAO, V. C. M. LEUNG, P. NASIOPOULOS)

Towards Mobility-as-a-Service to Promote Smart Transportation

2015 IEEE 82 nd Vehicular Technology Conference (VTC Fall) , 2015 , Boston (Xiping HU, Nam Ky GIANG, Johnny SHEN, Victor C. M. LEUNG)

Dynamic Selection of Services under Temporal Constraints in Cloud Computing

9th IEEE International Conference on e-Business Engineering (ICEBE)/8th SOAIC/6th EM2I/6th SOKMBI/4th ASOC , 2012 , Hangzhou (Y. DU, X. WANG, L. AI)

Working papers

Education

  • Ph.D. in Management, MIT, Sloan School of Management - USA
  • Ph.D. in Engineering, Tsinghua University - China
  • Bachelor of Science in Control Science and Engineering, Tsinghua University - China

Academic appointments

Academic Responsibilities at HEC

  • 2023- Professor, Information Systems and Operations Management HEC Paris
  • 2019-2022 Associate Professor, Information Systems and Operations Management HEC Paris
  • 2014-2018 Assistant Professor, Operations Management & Information Technology HEC Paris
  • 2014- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris

External Academic Responsibilities

  • 2008-2009 Visiting student MIT, Massachusetts Institute of Technology, Sloan School of Management

Scientific Activities

Editorial activities

  • Reviewer: Management Science, Information Systems Research (ISR), ACM Transactions on Internet Technology (ACM TOIT), World Wide Web Journal (WWWJ), IEEE Transactions on Systems, Man and Cybernetics, Part A (SMCA), IEEE Transactions on Automation Science and Engineering (T-ASE), IEEE Transactions on Service Computing (TSC), IEEE Transactions on Emerging Topics in Computing (TETC), IEEE Intelligent Systems, Decision Support Systems (DSS), Information Sciences (INS), Information Systems Frontiers (ISF), Journal on Data Semantics (JODS), Journal of Systems and Software (JSS), Enterprise Information Systems (EIS), Service Oriented Computing and Applications (SOCA)