Tina LOWREY
Emeritus Professor
Marketing
Biography
Tina M. Lowrey is Professor of Marketing at HEC Paris. She holds a Ph.D. in Communications and an M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. She was previously a faculty member at the University of Texas at San Antonio and at Rider University. She has also taught at the Wharton School at the University of Pennsylvania and has held visiting professor positions at the NYU Stern School of Business, Tulane University, ESCP and University of Sydney.
Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising, as well as numerous edited volumes. She has edited three scholarly books, including the 2008 Brick & Mortar Shopping in the 21st Century (Erlbaum) and the 2007 Psycholinguistic Phenomena in Marketing Communications (Erlbaum).
Tina M. Lowrey serves on the editorial review boards of the Journal of Consumer Psychology, Journal of Advertising, and Media Psychology. She also currently serves on the Policy Board of Journal of Consumer Research.
Scientific articles
Books
Chapters in edited books
Proceedings
Working papers
Scientific articles
Journal of Consumer Marketing, 2011, vol. 28, n° 7, pp 516-523, (in coll. with S. BAXTER)
Journal of Research for Consumers, 2011, vol. 19, (in coll. with N. WONG, L. SHRUM, F. ARIF, S. CHUGANI, A. GUNZ, A. NAIRN, M. PANDELAERE, S. ROSS, A. RUVIO, K. SCOTT, J. SUNDIE)
Journal of Positive Psychology, 2010, vol. 5, n° 5, pp 342-354, (in coll. with L. G. CHAPLIN, W. BASTOS)
Journal of Consumer Research, February 2010, vol. 36, n° 5, pp 757-777, (in coll. with L. N. CHAPLIN)
Books
Chapters in edited books
Proceedings
Working papers
Education
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Ph.D., University of Illinois at Urbana-Champaign - USA
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M. S., University of Illinois at Urbana-Champaign - USA
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B.B.A., University of Houston - USA
Academic appointments
Academic Responsibilities at HEC
- 2025- Emeritus Professor HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, American Academy of Advertising
- Member, Association for Consumer Research
- Member, Society for Consumer Psychology (APA - Division 23)