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Laurent MARUANI

Emeritus Professor

Marketing

 Profile picture

Biography

Born in Tunis, Laurent Maruani holds an M.Sc. degree from HEC, a BA from Paris VII and also a degree in Economics from Paris IX.

After having worked for several ministries, for the European Union and the French Presidency, he became a Professor for the HEC Group in 1979, for which he currently serves as Coordinator for the Marketing Department. He teaches in France, at Ecole Polytechnique, ENPC, and abroad (USA (UCLA), Russia (Saint-Petersburg) Lebannon, Viêt-Nam, Serbia.
He was responsible for the Commission and of the « Energy d'Entreprendre » Forums in charge of the Bicentenary of the creation of the CCIP, and has contributed to many economic missions of public interest in France and with the European Commission.

He is in charge of several specific corporate programs at HEC Paris, and has acquired expertise in the fields of energy, health, distribution, the media as well as the areas of pricing strategy and entrepreneurship. He is a member of the CCIP/HEC Entrepreneur Chair and teaches the following specialised courses : « Strategic Marketing », « Pricing Strategy », « Talent Management » and « Money and Image ».
Laurent Maruani acts as a special consultant for international corporation managers, and is the French member of the international Jury for the « Chief Marketing Officer of the Year » award.
He is a member of the American Marketing Association, the Management and Reading Committee of the International Journal of Marketing Education, and writes regular editorials for the French daily paper La Croix. He has published several books and nearly 200 articles.
His current research interests include "Diversity as a success factor for setting up technological firms" and « Markets and Human Rights ».
He has received the titles of Officer of the National Order of Merit and Chevalier de la Légion d'Honneur.

Scientific articles

Books

Chapters edited in books

Working papers

Scientific articles

Normaliser pour dynamiser la gestion des services

Revue Française de Gestion, November-December 1995, n° 106, pp 93-98,

Approche stratégique de la détermination d'un prix

Revue Française de Gestion, January-February 1989, n° 72, pp 5-16,

Croître sans investir : les services du troisième ordre

Politique Industrielle, Winter 1989, n° 14,

La ville managériale : un marché qui roule

Transport Public, July-August 1988, n° 862,

Books

Les stratégies des grands groupes d'édition : analyse et perspectives

Obs de l'Eco du Livre, Min de la Cult et de la Com, Ccle de la Libr

Macroéconomie, version française de l'ouvrage Economics (chapitres 19 à 33) de R. Dornbusch et S. Fischer

McGraw-Hill

Microéconomie, version française de l'ouvrage Economics (chapitres 1 à 18) de R. Dornbusch et S. Fischer

McGraw-Hill

Chapters edited in books

Marketing et temps du client

Chronopost Présente Le Rapport Qualité/Temps Ou Le Voyage À Travers Les Temps Du Client Et Du Fournisseur, Chronopost (Ed.), Editions Belin

Sécurité routière - campagne pour le port de la ceinture de sécurité

La Communication Efficace, J. Lendrevie (Ed.), Dalloz, Paris, 25-46

Working papers

Analyse des enjeux liés à l'évolution des rapports entre l'industrie et la grande distribution en France

Cahier de Recherche du Groupe HEC , 1987

Les Scop et le management économique

Cahier de Recherche du Groupe HEC , 1987

Commerce et inflation

Cahier de Recherche du Groupe HEC , 1986

Commerce et inflation - II - Limites et apports de la théorie économique à la compréhension dans le commerce

Cahier de Recherche du Groupe HEC , 1986

Education

  • DEA d'Econometrie, prevision et prospective, Université Paris Dauphine - France
  • Licence d'Anglais, Université Paris Diderot - France
  • Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France

Academic appointments

Academic responsabilities at HEC

  • 2014- Emeritus Professor HEC Paris
  • 1979-2014 Professor HEC Paris
  • 2008-2012 Department Head, Marketing HEC Paris
  • Ancien responsable de la Majeure Economie Industrielle HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, American Marketing Association

Editorial activities

  • Member, Editorial Board, International Journal of Marketing Education
  • Membre du Comite Scientifique, Business Digest