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Georges ROCHAS

Adjunct Professor

Hors Département

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Georges Rochas teaches strategy in various HEC Executive Education programs. He is also the Academic Director of the Major "Aerospace and Aviation Management" of HEC Executive MBA. This Major is also offered as an Advanced Certificate which he helped create.

Georges Rochas started his career in Canada as an Associate Professor at HEC Montreal, teaching international business and strategy. In 1975, he started his career with Air France as Vice President Marketing in Canada. He pursued his career with the airline in various managerial positions, in South America and at headquarters in Paris. In 1995, he was appointed Vice President Marketing and Sales, and joined the executive committee at a time a profound restructuring within the company and its environment.

While a Senior Consultant to Air France, he then developed teaching activities in various institutions, including HEC Paris. In 2006, he started his own consulting company working mainly for international clients in Europe and Canada.

Georges Rochas holds an HEC Executive MBA.


  • MBA, Management, HEC Montréal - Canada
  • MSc, Management Business, EM Lyon - France

Academic appointments

Academic Responsibilities at HEC

  • 2016-2019 Adjunct Professor, Cross-Departmental HEC Paris
  • 2016- Adjunct Professor, Cross-Departmental HEC Paris
  • 1996-2016 Affiliate Professor, Cross-Departmental HEC Paris

External Academic Responsibilities

  • 1999-2004 Directeur des Relations Internationales EM Lyon