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Anne-Sophie Bayle-Tourtoulou

Associate Professor
Marketing

Anne-Sophie Bayle-Tourtoulou's research interests lie on three main topics: marketing strategy (methodology and impacts of the digital revolution), distribution marketing (specificities and the future of retail in an omnichannel context), neuroscience and its contribution to marketing (knowledge, technics and managerial applications).

HEC professor Bayle Tourtoulou
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