Claire Linares is a Ph.D. Candidate in Marketing at HEC Paris. Prior to entering the Ph.D. program, Claire received a M.Sc. in Management from HEC Paris and worked 10 years in Brand Management (LVMH, L’Occitane en Provence). Her research lies at the intersection of consumer behavior and technology. She is currently working on projects involving face perception. More broadly, she is interested in how consumers navigate today’s changing world, how they respond to contemporary threats and manage limited resources.