Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
FAQ FAQ
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

GUILLAUME MOUBECHE

Guillaume Moubeche

GUILLAUM-MOUBECHE

The MSc Marketing at HEC Paris offers a curriculum that fully prepares you in solving the digital transformation issues that most companies are faced with today 

After graduating with a Master’s degree in chemical science and engineering, I traveled the world for a year, exploring whether a social network can create real social bonds. Working for companies such as P&G and Hermès whilst I was studying made me understand how important Marketing is and I really wanted to learn more about it.  

Strong integration of Digital Marketing

My passion for social media and marketing drove me to choose HEC Paris, as did the strong integration of digital marketing as a core part of the course in comparison to other business schools, where Digital is just an elective. The MSc Marketing at HEC Paris offers a curriculum that fully prepares you to solve the digital transformation issues that most companies are faced with today.

Constant interactions with professionals from the marketing industry

Taking part in courses created by professionals from various industries was an added bonus. Working on concrete projects for companies such as L’Oreal, Ubisoft, Etam… was a real highlight as we were able to apply all the knowledge acquired over the course, whilst adding our own creativity to it. The international environment of the MSc Marketing also provides highly interesting interactions amongst students, due to the wide variety of backgrounds.

Start-up creation

On top of that, HEC Paris’ strong focus on entrepreneurship allowed me to co-found a startup with another MSc Marketing student. Our goal for the startup, LeadGuru.io, is to become the worldwide leader of sales intelligence. In the coming months, we will join the HEC incubator based in Station F, in order to grow our business with the help of the HEC network.