Purpose Library
Articles and documents
If you want to know more about our initiatives and research on Purpose, in addition of case studes and articles that we have produced. This purpose-related library will help you to enrich you knowledge on the topic.
Purpose Day Insight
Governing Purpose in European Companies, Insights from structured discussions with 21 large European firms
A Report from the 2025 Purpose Day
The discussions with board members and senior executives that formed the backbone of this study have revealed a strong and shared sense of business as a positive force in the economy and for society in general.
The Central Role of Culture in Purpose-based Business
A Report from the 2024 Purpose Day
It is the fruit of the 2024 Purpose Day's teaching and results. Over 200 leaders from various sectors gathered to discuss actionable strategies for embedding purpose within organizations. A key takeaway? Effective governance must be complemented by a strong culture to make purpose truly transformative.
HEC PURPOSE PROGRAM
Purpose & Performance
S&O Purpose Center HEC Paris
Management Review: The Missing Link Between Purpose and Performance, Rodolphe Durand, Pauline Asmar, and Jean-Marc Laouchez, 2025:
Research Article: Common purpose advantage: Reviving a
managerial theory of the firm?, Rodolphe Durand, Harrison John Munro-Clark, 2025:
Corporate Purpose Research: Streams and Promises, Rodolphe Durand, Chang-Wa Huynh, 2024:
From the Boardroom-Making Purpose Research Relevant for Practices, Rodolphe Durand, Strategy Science, 2023:
How Leaders Can Create a Purpose-Driven Culture, Rodolphe Durand, Ioannis Ioannou, Harvard Business Review, 2023
How to Connect Employees to Your Company’s Purpose, Hubert Joly, Harvard Business Review, 2023
The Secret Ingredient of Thriving Companies? Human Magic. Hubert Joly, Harvard Business Review, 2022
L’entreprise de demain : pour un nouveau récit, Antoine Frérot, Rodolphe Durand, Flammarion, 2022 --> A Broader Vision of Business: Toward a New Narrative, the English adaptation
En quête de sens: Dialogue between top leaders and young talents. Cécile de Lisle, Rodolphe Durand, Dunod, 2022
The heart of business, leadership principles for the next era of capitalism, Hubert Joly, Havard Business Review Press, 2021
Mobilizing boards to lead sustainable transformation:
Approaches to purposeful leadership:
Purpose at the workplace:
The dual effect of purpose teams:
Corporate purpose, managerial autonomy, and performance:
Alenvi: How could Purposeful Strategy combine profits and social impact?
Best Buy Case: How Does Purposeful Leadership Impact Performance?
Camif Case: Leveraging Company Purpose for an Impactful Transformation
Nexans Case: Orchestrating Sustainable Business Transformation
Oxford University Center for Corporate Reputation
The Enacting Purpose Initiative is a multi-institution partnership between the University of Oxford, the University of California Berkeley, BCG BrightHouse, EOS at Federated Hermes and the British Academy.
POLIMI Graduate School of Management
Family Office Observatory 2023, Innovation Strategy and Family Business