Stories

The program was hands-on and fast-paced, exploring how real marketers make decisions and handle trade-offs. The centerpiece was building a complete marketing strategy for an actual start-up and pitching it to the founders.

As a psychology student, I...

I arrived hoping for clarity in brand strategy and left with personal confidence, professional insights, and the inspiration to build a purpose driven beauty brand rooted in meaningful storytelling.

Storytelling has always been central to my journey...

This program offered exactly what I was seeking: an academic environment rooted in real-world challenges, with passionate professors, insightful guest speakers and practical case studies from iconic brands.

The first time I heard about the HEC Paris...

Through case studies, lively debates, and personal insights, we learned that luxury is not just about markets or margins. It’s about emotions, storytelling, and the way a brand makes people feel.

This summer, I had the privilege of attending the HEC...

The program introduced us to the fundamentals of AI, strengthened our communication with data scientists, and equipped us to manage AI-driven projects.

Before enrolling in the Data Science and AI course at HEC Paris, I was a Regional Innovation...

The professors made complex concepts accessible, while the practical emphasis on Excel gave me tools I could immediately apply.

My first encounter with HEC Paris came in Summer 2024, when I joined the Entrepreneurship and Digital Innovation summer...

This experience boosted my confidence in working with AI and data-related tools. I now feel equipped to integrate these skills into my future professional work.

I chose the Data Science & Artificial Intelligence Summer Program at HEC Paris to explore...

In two weeks, I learned how to build financial statements from scratch, read them, create financial ratios, and analyze them.

I am an undergraduate student at IE University, pursuing Economics. As I was finishing my first year and combining it with...

I found myself immersed in a stimulating environment that seamlessly blends innovation, strategic thinking, and entrepreneurial spirit.

Participating in the Data Science & AI Summer Program at HEC Paris was a profoundly transformative experience...