Unveiling the World of Luxury Management

This  cutting-edge 5-week online program gives you the opportunity to learn on your own time, whilst interacting with your cohort, and to supplement your learning with weekly live, interactive sessions with HEC Paris Professor, Anne Michaut.

It is a condensed version of the Luxury Management program taught in-person by Professor Michaut during the Summer School at HEC Paris.

“Unveiling the World of Luxury Management” offers a flexible alternative for students and young professionals leading busy lifestyles around the globe and who want to continue their learning during the academic year. While it provides a thorough understanding of the specificity of the luxury industry, it also offers an excellent foundation to build upon in-person during one of our specialization Luxury programs during the summer. 

This interactive online program will run for 5 weeks. It will blend weekly synchronous live sessions on a Friday afternoon with interactive online modules and reading via Blackboard, so that you can organise your learning around your personal schedule.

There will be 10 hours of live webinar sessions spread over the 5 weeks, plus approximately with 15 hours of interactive online modules. You should also plan for a couple of hours per week of personal study time in addition to the content and contact hours to maximise your experience.

The interactive online modules include videos, accompanying readings, short assignments and quizzes designed to ensure a concrete understanding and mastering of the issues at stake when developing and managing a luxury Maison.

• Expert Guidance: Learn from renowned HEC Paris faculty and experts from the industry who are passionate about their work and the future of luxury.
   
• Real-World Insights: Gain a deep understanding of the luxury ecosystem, with multiple examples addressing .
   
• Parisian Luxury: Be inspired by the world-famous Parisian luxury scene, experiencing its history, craftsmanship, and iconic brands firsthand. 

This program represents a unique opportunity to: 

• Develop a new skill set. Learn the secrets of luxury and gain valuable business skills.
• Understand the essence of luxury and the motivation of its customers.
• Master the language of the luxury world and the art of luxury branding.
• Create a brand. Design your own unique luxury product and build a brand story around it.
• Integrate learned strategies for success.
• Navigate the luxury ecosystem; understand its key players, trends, challenges and opportunities.
• Experience the Parisian vision of luxury. With real life examples from iconic luxury houses in the heart of Paris. 

This online program is the perfect opportunity to gain a solid foundation in luxury management before coming to campus in the summer for our more advanced in-person program, New Luxury: Artistry & Sustainability for Value Creation.

Participants who successfully complete this online program will be granted priority enrollment for the in-person advanced program in New Luxury. They will also be entitled to a 30% discount on the program fees. Please contact the admissions office by email if you are interested in this option.

• Undergraduate and graduate students interested in understanding the dynamics of luxury
• Early business professionals seeking to expand their knowledge of the luxury sector
• Aspiring entrepreneurs
• Young adults passionate about the art of luxury and its evolution

Applicants should be over 18, with at least one year of undergraduate studies behind them. The program is also open to more experienced professionals wishing to move into the luxury industry. 
All candidates should have a demonstrated proficiency in English. Given the online-nature of the program, applicants may be considered from level B2 upwards.

All participants are expected to do the following:

• Attend all synchronous webinars each week during the program
• Participate in group discussions and regular online quizzes
• Complete weekly modules and individual assignments

A grade will be awarded to all participants who attend the program and complete the above requirements. Presence and participation will count for 30% of the final grade. Individual assignments throughout the program will count for 70% of the grade.

Participants who successfully complete the program will earn 3 ECTS credits.  All students who are seeking credit are encouraged to consult their home academic institution to validate credit transfer.

Participants who successfully validate the program will also earn a Certificate of Attendance. This can be shared with schools or potential employers in a secured, digital format.