Executive Short Program
Construire une stratégie Data et IA
- Paris – Jouy-en-Josas Campus
- Jun 29 2026, Oct 21 2026
- 2 days
- French
- 3100 €*
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Executive Short Program
Activating AI for business (In French) Activating AI for business (In French)
In a context of rapid technological acceleration driven by the rise of generative AI, understanding its impact on operations, customer relationships, and strategy has become a critical challenge for business leaders. The Activating AI for Business executive program offers a practical, results‑oriented approach based on the analysis and hands‑on application of real-world use cases. Participants learn how to translate business challenges into relevant AI initiatives, assess their feasibility, and measure their value in terms of productivity, ROI, and organizational impact.
The program also addresses the conditions for scaling AI deployment, integrating key dimensions such as governance, compliance, and ethics. It enables organizations to embed AI adoption that is pragmatic, strategic, and capable of creating lasting value.
Place(s):
Paris – Jouy-en-Josas Campus
Duration:
2 days
Format:
In-class
Next start(s):
Oct 19 2026
Language(s):
French
Cost:
3 100 €*
Objectives
- Understand the fundamentals of AI and generative AI, as well as their concrete applications in business
- Identify value‑creation opportunities through use cases aligned with your business priorities
- Translate business challenges into structured, relevant, and feasible AI initiatives
- Assess the impact of AI projects on performance (productivity, ROI, organizational transformation)
- Integrate governance, compliance, and ethical considerations into AI‑related decision‑making
Program
Gain a clear, accessible, and operational understanding of generative AI and its main business applications.
Explore AI use cases across three key dimensions: internal (operational excellence and productivity), external (customer experience and product innovation) and transformation opportunities.
Translate a business challenge into a concrete AI initiative, assess feasibility, measure value (productivity, ROI), and identify initial implementation levers.
Analyse the impact of AI on productivity, roles, and work organisation, as well as the practical conditions for deployment within organisations.
Assess productivity gains, measure business and organisational impact, and identify levers to scale AI initiatives effectively.
Understand compliance, risk management, and ethical challenges to ensure responsible and secure AI adoption.
An exclusive training tool
AItelier
At HEC Paris, artificial intelligence is increasingly deployed as a catalyst for deeper and experiential learning. When thoughtfully integrated, AI can accelerate understanding, surface implicit assumptions and sharpen managerial judgement. Equally important, it offers executives an experiential pathway to engage with AI—helping them better assess its strategic value and the organisational implications of technological transformation.
This approach is exemplified by AItelier (short for “AI Workshop”), a proprietary tool developed by Professors David Restrepo and Cathy Yang. The platform is designed to guide participants in translating real-world business challenges into structured AI use cases. It combines agentic AI architecture with curated academic research and a broad repository of applied cases, informed by contributions from global corporate partners engaged in executive Education.
Through AItelier, participants interact with a structured knowledge environment that integrates scientific evidence, historical case material and practitioner expertise. This knowledge is operationalised through specialised AI agents spanning fields such as computer science, data analytics, law and marketing. These agents do not merely provide answers; they prompt reflection, challenge assumptions and support participants in iteratively designing their use cases. The learning experience is therefore both conceptual and applied, offering insight into state-of-the-art AI while illustrating how work itself is reshaped in AI-enabled settings.
The process culminates not in automated outputs, but in collective refinement. Participants engage with faculty and peers to test, critique and improve their use cases, drawing on shared perspectives and domain expertise. In doing so, the workshop mirrors the collaborative and interdisciplinary dynamics that increasingly characterise decision-making in organisations adopting AI.
Profile
Who is this program for? Is it right for you?
Participant Profile
This program is designed for executives, managers, and business leaders with a minimum of 5 years of professional experience, who wish to enhance their understanding of AI and develop their ability to be informed actors in this transformation. It is aimed at participants from any sector of activity.
Prerequisites and Admission Criteria
Our program is designed for all executives, senior managers, and functional or operational leaders with at least 5 years of professional.
Faculty
David RESTREPO
Professor of Artificial Intelligence and Law, HEC Paris
As we recognize that AI will be our companion for years to come, it is essential to understand what AI means for our professions and jobs. Grasping its fundamentals and key applications, and becoming familiar with its benefits and risks, is crucial for a thoughtful and confident transition into these new times
Ghislain MAZARS
Program Director, HEC Paris
As AI increasingly shapes our lives and organizations, this program provides an essential breather to build lasting knowledge, gain perspective, and develop the skills needed to become an informed and influential leader in this transformation.
Learning methods & Evaluations
Pedagogy: The programme is delivered entirely in person and is designed to offer a comprehensive learning experience combining conceptual inputs, interactive workshops, and hands‑on practice.
Practical activities are based on an AI‑enhanced interactive Canvas, which is an HEC exclusive and proprietary tool called Aitelier, allowing participants to directly experiment with AI tools in an augmented work environment. This approach makes concepts tangible, accessible, and immediately applicable to real business challenges.
The programme emphasises experiential and social learning, encouraging peer exchanges and anchoring learning outcomes in participants’ professional contexts.
Evaluations: 2 case studies, in groups with an oral or written presentation
Registration
Would you like to register? We invite you to:
1. Complete your registration form on our platform by clicking the button below. It will only take a few minutes.
Registration
2. You will receive a response within 7 days of submitting your application.
This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Tuition Fees and Funding
The program fee includes tuition and meal costs during training hours (lunch and breaks).
Not included: dinners (except in specific cases), transportation costs, and accommodation costs (except in specific cases).
Program Eligibility:
RNCP* : "Diplôme en innovation et entrepreneuriat", reference no 39423BC05 ; (registration date in the RNCP: 22-07-2024; certifying body: Higher Education Institution HEC Paris)
*National Directory of Professional Certifications (RNCP)
Program eligible for Validation of Acquired Experience (VAE)
Funding Options: Depending on your profile and the program you choose, several funding options may be available to you. Visit our funding section for more information.
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*Net price, as HEC Paris is not subject to VAT. The prices indicated may vary depending on the intake dates. When multiple starting dates are available, the price shown corresponds to the first date listed. Program, faculty and course content are also subject to change.
Capucine MAITRE
Program Advisor Marketing, Sales & Business Development, AI & Data
maitre@hec.fr