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Rodolphe DURAND


Strategy and Business Policy

 Profile picture


Rodolphe Durand is the Joly Family Professor of Purposeful Leadership at HEC-Paris and the founder and academic director of the Society and Organizations Center (S&O) which he launched in 2009. Over the recent years, he was Visiting Professor at New York University (Stern Business School), London Business School, and Cambridge University (Judge Business School), and in 2012 Visiting Scholar at Harvard Business School. Previously, he chaired the Strategy & Business Policy department (2009-2013), served as the MSc in Strategic Management’s Academic Director (2012-2015). Rodolphe’s primary research interests concern the normative and cognitive dimensions of firms' performance, and especially the consequences for firms of identifying and coping with the current major environmental and social challenges. Why do organizations supersede rivals? Can new norms, interests, and behaviors (such as Corporate Social Responsibility and inclusive business) bring an advantage to firms and diffuse in markets? Should firms and organizations really innovate or rather conform to established logics to be successful?
For his work on these questions that integrate research streams from sociology, philosophy, and management, Rodolphe received the American Sociological Association’s R. Scott Award in 2005, the European Academy of Management/Imagination Lab Award for Innovative Scholarship in 2010, and was inducted Fellow of the Strategic Management Society in 2014.

Beyond his publications in journals including American Journal of Sociology, Academy of Management Review, and Strategic Management Journal, Rodolphe is also a prolific author of books where he puts in perspective the decline of ideologies, the evolution of capitalism, and the new foundations of management, notably: Organizational Evolution and Strategic Management (Sage, 2006), The Pirate Organization: Lessons from the Fringed of Capitalism (co-authored with JP Vergne, Harvard Press, 2013), and Organizations, Strategy, and Society: The Orgology of Disorganized Worlds (Routledge, 2014). As an advisor, senior advisor, and non-executive board member, he works with multiple organizations on assessing competitive advantage, and developing and implementing new strategies.

Scientific articles

The expanding domain of strategic management research and the quest for integration

Strategic Management Journal, January 2017, vol. 38, n° 1, pp 4-16, (in coll. with R. M. GRANT, T. L. MADSEN)

The Price of Admission: Organizational Deference as Strategic Behavior

American Journal of Sociology, July 2017, vol. 123, n° 1, pp 232-275, (in coll. with J. JOURDAN, P. THORNTON)

The Recursive Nature of Institutional Change: An Annales School Perspective

Journal of Management Inquiry, January 2017, vol. 26, n° 1, pp 17 - 31, (in coll. with M. CLEMENTE, T. ROULET)

Where Do Market Categories Come From and How? Distinguishing Category Creation from Category Emergence

Journal of Management, January 2017, vol. 43, n° 1, pp 87-110, (in coll. with M. KHAIRE)

Category Spanning, Evaluation, and Performance: Revised Theory and Test on the Corporate Law Market

Academy of Management Journal, February 2016, vol. 59, n° 1, pp 330-351, (in coll. with L. PAOLELLA)

Classical Deviation: Organizational and Individual Status as Antecedents of Conformity

Academy of Management Journal, February 2016, vol. 59, n° 1, pp 65-89, (in coll. with P.-A. KREMP)

Do Ratings of Firms Converge? Implications for Managers, Investors and Strategy Researchers

Strategic Management Journal, aout 2016, vol. 37, n° 8, pp 1597–1614, (in coll. with A. CHATTERJI, D. LEVINE, S. TOUBOUL)

Logic combination and performance across occupational communities: The case of French film directors

Journal of Business Research, July 2016, vol. 69, n° 7, pp 2371–2379, (in coll. with A. HADIDA)

Taking a Second Look in a Warped Crystal Ball: Explaining the Accuracy of Revised Forecasts

Journal of Management Studies, December 2016, vol. 53, n° 8, pp 1292-1319, (in coll. with V. BACON-GERASYMENKO, R. COFF)

Asset Divestment as a Response to Media Attacks in Stigmatized Industries

Strategic Management Journal, August 2015, vol. 36, n° 8, pp 1205-1223, (in coll. with J.-P. VERGNE)


Entreprise et Evolution Economique

Editions Belin

Chômage et relance de l'emploi - Le point de vue des entreprises


Chapters edited in books

Transactions, Ressources, et croissance de la firme

Regards De La Stratégie Sur L'Economie Des Coûts De Transaction, P. Joffre, O. Germain (eds), Vuibert, 111-127

Analyse par les ressources de la performance des entreprises françaises

Le Management Stratégique Des Compétences, B. Quélin, J. L. Arrègle (Eds), Ellipses, 83-127

Construire et défendre une ressource intangible: Le cas de la Grande Cuisine Française

Perspectives En Management Stratégique, 222-240

Linking Competencies, Sustainable Competitive Advantage, and Performance: An Empirical Investigation

Research In Competence-Based Management, R. Sanchez, A. Heene (Eds), Jai Press

Un test répété de la contribution du Courant des Ressources à l'explication de la performance des entreprises

Perspectives En Management Stratégique, 129-152

Les contributions de la théorie des ressources à une théorie évolutionniste de la firme

Approches Évolutionnistes De La Firme Et De L'Industrie, M. Basle et al. (eds.), Editions L'Harmattan, 45-75

The relative contributions of inimitable, non transferable and non substitutable resources to profitability and market performance

Dynamic Strategic Resources, M. Hitt et al (eds), John Wiley & Sons US, 67-95

Théorie évolutionniste et management stratégique

Repenser La Stratégie, J. P. Nioche, H. Laroche (Eds), Vuibert, pp. 135-165, 135-165

Une approche écologique de la relation environnement-stratégie

Perspectives En Management Stratégique, Economica, 4, 279-309

Intelligent agents for building models of firms evolution

I.A. Distribuée Et Systèmes Multi-Agents, J. P. Müller, J. Quinqueton (eds), Hermès, 45-56


A model of organizational symbolism: Understanding the different shades of green

76th Annual Meeting of the Academy of Management, AOM 2016 , 2016 , Anaheim , Meeting Abstract Supplement , 13999 (O. HAWN, I. IOANNOU)

Firm Density, Social Movement Support, and Government Endorsement of Nascent Industries

Substitutive vs. Additive Attention to Demands Explaining Unequal Practice Implementation in MNEs

Multinational Law Firm Ratings and Performance

Working papers

Case Studies

Scientific articles

Categorizing Institutional Logics, Institutionalizing Categories: A Review of Two Literatures

Academy of Management Annals (The), June 2018, vol. 12, n° 2, pp 631-658, (in coll. with P. THORNTON)

CSR Needs CPR: Corporate Sustainability and Politics

California Management Review, aout 2018, vol. 60, n° 4, pp 5-24, (in coll. with T. P. LYON, M. A. DELMAS, J. W. MAXWELL, P. T. BANSAL, M. CHIROLEU-ASSOULINE, P. CRIFO, J-P. GOND, A. KING, M. LENOX, M. TOFFEL, D. VOGEL, F. WIJEN)

Differential Firm Commitment to Industries Supported by Social Movement Organizations

Organization Science, January-February 2018, vol. 29, n° 1, pp 154-171, (in coll. with P. GEORGALLIS)

Achieving High Growth in Policy-Dependent Industries: Differences between Startups and Corporate-Backed Ventures

Long Range Planning, aout 2017, vol. 50, n° 4, pp 487-500, (in coll. with G. PANAYIOTIS (PANIKOS))


L'organisation pirate

Le Bord de l'Eau

Stratégie, structure, décision, identité : politique générale d'entreprise

Dunod, Paris

Organizational Evolution and Strategic Management

SAGE Publications

Stratégie, structure, décision, identité : politique générale d'entreprise

Dunod, Paris

Chapters edited in books

Competence systemics and survival: Simulation and empirical analyses

Competence Perspectives On Resources, Stakeholders And Renewal, R. Sanchez, A. Heene (Eds), Elsevier, Amsterdam, Advances in Applied Business Strategies, 33-58

Construire son statut, un atout stratégique

L'Art Du Management 3, HEC Paris, Dunod, Paris, 349-353

Can illusion of control destroy a firm's competence? The case of forecasting ability

Strategic Foresight, H. Tsoukas, J. Shepherd (eds), Blackwell, Oxford, 109-130

Performance de l'entreprise, sélection économique, et liberté individuelle

La Performance, Une Nouvelle Idéologie ?, B. Heilbrunn (ed), La Découverte, 121-133


A model of organizational symbolism: Understanding the different shades of green

76th Annual Meeting of the Academy of Management, AOM 2016 , 2016 , Anaheim , Meeting Abstract Supplement , 13999 (O. HAWN, I. IOANNOU)

Firm Density, Social Movement Support, and Government Endorsement of Nascent Industries

Substitutive vs. Additive Attention to Demands Explaining Unequal Practice Implementation in MNEs

Multinational Law Firm Ratings and Performance

Working papers


  • Habilitation a diriger des recherches (Qualified Research Supervisor), Strategy and Business Policy, Université Jean Moulin Lyon 3 - France
  • Doctorat HEC (Ph.D. in Management), HEC Paris - France
  • Master of Philosophy with top honors, Université Paris Sorbonne Lettres et Civilisations - France
  • DEA de Strategie et Management, Université Paris Ouest la Défense - France
  • Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France

Academic appointments

Academic responsabilities at HEC

  • 2018- Joly Family Professor of Purposeful Leadership HEC Paris
  • 2015- "4 F" "Family Firms For the Future" Chair Holder HEC Paris
  • 2010- « Business and sustainability » Professor HEC Paris
  • 2009- Création du Centre de recherche SnO (Society n' Organizations) HEC Paris
  • 2009- Professor, Strategy and Business Policy HEC Paris
  • 2004- Member of GREGHEC (CNRS) HEC Paris

External Academic Responsabilities

  • 2007-2008 Visiting professor City University - Cass Business School, Londres
  • 1999-2004 Professor, Strategy Department EM Lyon
  • 1998-1999 Visiting Assistant Professor Emory University - Goizueta School of Business
  • 1997-1998 Visiting Assistant Professor Tulane University

Scientific Activities

Membership in Academic or Professional Organisation

  • Membre permanent de la Commission Contrats de societe au Club des juristes
  • Member, Academy of Management (AOM)
  • Member, Strategic Management Society (SMS)
  • Member, Association Internationale de Management Strategique (AIMS)
  • Member, European Group for Organization Studies (EGOS)
  • Member, European Academy of Management (EURAM)

Editorial activities

  • 2011- Les mouvements sociaux, organisations et strategies - Revue Francaise de Gestion, octobre 2011, Editors: D. Golsorkhi, H. Bergeron, P. Castel, R. Durand, B. Leca
  • 2006- Associate Editor, European Management Review
  • 2006- Associate Editor, Scandinavian Management Journal
  • Editorial Board member for Academy of Management Review (2011- ), Journal of Management Studies (2007- ), Organization Studies (2009- ), Strategic Management Journal (2007- ), Strategic Organization (2008- ), and Long Range Planning (2008-2011 )
  • Member, Scientific Committee, Business Digest
  • Reviewer for Strategic Management Journal, Academy of Management Journal, Academy of Management Review, Organization Science, Organization Studies, Journal of Management Studies, Long Range Planning, Revue Francaise de Gestion, M@n@gement among others

  • Conference organisation

  • 2017-2017 Annual conference "Alliances for cities in transition", co-organised by the Centre Society & Organizations (SnO) of HEC Paris and Association of Alumni
  • 2017-2017 Co-organizer of the 3rd edition of the SnO Research Day
  • 2016-2016 Organizer of the conference Finance4Good : How can Finance help address the main challenges of our global society?
  • 2016-2016 Co-organizer of the 2nd edition of the SnO Research Day
  • 2016-2016 Organizing Committee of the VIIIth Medici Summer School in Management Studies, "Organizational Bases of Inequality", Paris
  • 2015-2015 Organizing Committee of the VIIth Medici Summer School in Management Studies "Social Valuation in Organizational, Interpersonal, and Market Contexts", Bologne
  • 2015-2015 Organisateur SnO & Golden Conference “Towards a Sustainable Economy”
  • 2015-2015 Co-organizer of the 1st edition of the SnO Research Day
  • 2014-2014 Organiser of the VIth Medici Summer School, "Deviance and Deviants in Organizational Research", Florence
  • 2013-2013 Organiser of the Vth Medici Summer School in Management Studies, "Internationalization Strategies: old questions, new contexts", Florence
  • 2013- Organizer, Social Business Conference : 10e anniversaire
  • 2011-2011 Co-organizer, Conference "Coordination within and among Organizations"
  • 2010- Co-organizer, Conference "Society and Organizations: From routines to movements - and back", HEC Paris, Rouen Business School, Centre de Sociologie des Organisation, Sciences Po
  • 2007- Co-organizer and Academic Committee Chair of EURAM 2007 (European Academy of Management) held in Paris
  • 2007-2007 Co-organisateur de la conférence Les Echos-INPI-HEC sur la propriété industrielle
  • Organizer, "AI, Robotics & Work" conference
  • Chair of the Euram Scientific Committee
  • Coorganisateur des Entretiens de Paris, les Echos, INPI HEC
  • Program Track Director for the Track "Competitive Strategy" at the 2008 SMS Annual International Conference in Cologne
  • Organizer of tracks for the EGOS conference - "Space as an Organizational Resource", Lyon
  • Organizer of tracks for the EGOS conference - "Pushing old legitimacies clown the stairs", Copenhagen
  • Organizer of tracks for the EGOS conference
  • President of the AIMS Scientific Committee
  • Awards & honors

    • 2017 HEC Foundation Award of the Best researcher
    • 2016 2016 Best Paper Award, ARCS (Alliance for Research in Corporate Sustainability) for the paper "A Model of Organizational Symbolism: Understanding the Different Shades of Green"
    • 2016 2016 Emerald Citation of Excellence for "Category stretching: Reorienting research on categories in strategy, entrepreneurship, and organization theory", Journal of Management Studies, 50(6), 1100-1123, Durand, R., Paolella, L. (2013)
    • 2014 Fellow of the Strategic Management Society
    • 2012 Prix du Chercheur de l'annee, Fondation HEC
    • 2010 European Academy of Management, Imagination Lab award for Innovative Scholarship
    • 2010 Emerald Management Reviews Citation of Excellence 2010 pour l'article Causation, counterfactuals, and competitive advantage, Strategic Management Journal, 30: 1264-1284
    • 2009 HEC Foundation - award for best paper published by HEC faculty member - "Do science and money go together ? The case of French Biotech industry", Strategic Management Journal, 2008, vol. 29, n 12
    • 2006 Fondation HEC, award for best paper published in 2006 by HEC faculty member
    • 2005 R. Scott Award 2005 for best paper (ASA, OOW division, 2005)
    • 1999 Winner of "Best Young French Researcher Award", AIMS
    • 1998 Finalist of "Best Dissertation Award", HEC
    • 1993 Best Research Paper, Ernst and Young Award
    • 1992 HEC Dean Award