Jean-Noel KAPFERER
Emeritus Professor
Marketing
Biography
Jean-Noël Kapferer received his Ph.D. from Kellogg Business School (Northwestern University, USA). He holds the Pernod-Ricard Chair on the Management of Prestige Brands and teaches Luxury Management in China (Tsing Hua University in Beijing), Korea (at the Seoul Luxury Business Institute) and Japan. He is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and most recently on prestige and luxury management.
At HEC, he teaches at the Grande Ecole, MBA and Executive Education level . He also directs doctoral dissertations
Author of more than one hundred articles, published in American journals (Marketing Science, The Journal of Marketing Research, The Journal of International Marketing, The Journal of Advertising Research , Psychology and Marketing, Advances in Consumer Research, The Public Opinion Quarterly) as well as in European journals (The Financial Times, The European Business Review The Journal of Brand Management, Market Leader , etc...) or Asian Journals ( Harvard Business Review China ) he won the 2004 American Marketing Association Award for the most influential contribution to marketing thinking for his article on «Local versus multinational brand strategy».He is the author of fifteen books on brand management, communication, word of mouth, advertising, four of them having gained wide international recognition: «Strategic Brand Management » ( now in its fourth edition , 2008) , «Re-inventing the brand » (2001), the very latest «The Luxury Strategy» (2009) all published by Kogan Page and a pioneering book «Rumours » (1991, Transaction Publishers) on the influence and management of word of mouth and buzz.
Jean-Noël Kapferer is an active consultant to leading international corporations on brand strategy. He is also a much sought after speaker for conferences and executive seminars all around the world. His recent lectures took place in New York, Geneva, Stockholm, Beijing, Seoul, Mumbay, Sao Paulo, and Tokyo.
Scientific articles
Revue Française de Sociologie, January-March 1989,
Public Opinion Quarterly, Winter 1989, vol. 53, n° 4, pp 467-481,
Revue Française de Gestion, November-December 1988, n° 71, pp 38-40,
Revue Française de Gestion, November-December 1988, n° 71, pp 76-83,
La Recherche, April 1987,
Revue Française du Marketing, May-July 1987, n° 113, pp 72-78,
Revue Générale Nucléaire, September-October 1987, n° 5,
Revue Française du Marketing, November-December 1986, vol. 5, n° 110, pp 67-76,
Recherche et Applications en Marketing, 1986, n° 1, (in coll. with G. LAURENT)
ESIC Market, April-June 1986, n° 52, pp 109-121, (in coll. with G. LAURENT)
Books
Chapters in edited books
Proceedings
Working papers
Scientific articles
Ivey Business Journal, March-April 2005, vol. 69, n° 4, pp 1-6,
Journal of International Marketing, 2004, vol. 12, n° 4, pp 97-123, (in coll. with I. Schuiling)
Revue Française de Gestion, 2004, vol. 30, n° 150, pp 203-210,
Journal of Brand Management, November 2003, vol. 11, n° 2, (in coll. with A. Azoulay)
Books
Editions d'Organisation, Paris
Verlag Moderne Industrie, Landsbert/Lech
Ed. Deusto, Bilbao
Editions d'Organisation, Paris (in coll. with G. LAURENT )
Chapters in edited books
Mesurer L'Efficacité De La Publicité, IREP, Editions d'Organisation
Commercial Television And European Children, M. Ward, M. Robertson, M. Brown (Eds.), Gower Press
L'Enfant Dans L'Image, J. P. Gourevitch (Ed.), Retz
La Communication Publicitaire : Recherche Et Réalité, IREP
Proceedings
Working papers
Education
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Ph.D., Northwestern University, Kellogg Graduate School of Management - USA
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DES de sciences economiques, Université Paris I Panthéon Sorbonne - France
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Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
Academic appointments
Academic Responsibilities at HEC
- 2014- Emeritus Professor, Marketing HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, American Marketing Association
- President, Fondation pour l'Etude et l'Information sur les Rumeurs
- Member, American Psychological Association
- Member, Association for Consumer Research
Editorial activities
Awards & honors
- 2008 BNP Paribas Pierre Vernimmen Teaching Award
- 2004 Tamer S. Cavusgil Award de l'American Marketing Association pour l'article "Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers", Journal of International Marketing, vol. 12, n 4, 2004
- 1989 Prix de Harvard-Expansion : mention pour l'ouvrage "La marque", McGraw-Hill
- 1987 Fondation HEC Prize for the article: "La sensibilite aux marques : un eclairage nouveau pour gerer la marque", Strategies, 1984
- 1987 Fondation HEC Prize for the article: "Publicite : une revolution des methodes", Revue Francaise de Gestion, 1987
- 1979 Grand Prix de l'Academie des Sciences Commerciales pour l'ouvrage : "Les chemins de la persuasion", Dunod, 1978