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Haris KRIJESTORAC

Assistant Professor

Informations Systems and Operations Management

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Biography

Haris's research addresses various issues concerning rich digital media, digital marketing, and digital platforms. He is especially interested in how digital media spread online, and what interventions content creators and platforms can leverage to manage the diffusion of their media. To obtain these insights, Haris typically analyzes large and rich datasets, while developing new empirical approaches based on machine learning, statistics, and economics.

Scientific articles

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Information Systems Research, 2020, vol. 31, n° 2, pp iii-vii, 297-652, C2, (in coll. with R. Garg, V. Mahajan)

Working papers

Scientific articles

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Information Systems Research, 2020, vol. 31, n° 2, pp iii-vii, 297-652, C2, (in coll. with R. Garg, V. Mahajan)

Working papers

Education

  • Ph.D. in Information Systems, McCombs School of Business, University of Texas at Austin - USA

Academic appointments

Academic responsabilities at HEC

  • 2020- Assistant Professor HEC Paris

External Academic Responsabilities

  • 2015-2019 Teaching Assistant McCombs School of Business, University of Texas at Austin