Tina LOWREY

Emeritus Professor

Marketing

Member of Pedagogy Committee
lowrey@hec.fr http://www.tinamlowrey.com
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Biography

Tina M. Lowrey is Professor of Marketing at HEC Paris. She holds a Ph.D. in Communications and an M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. She was previously a faculty member at the University of Texas at San Antonio and at Rider University. She has also taught at the Wharton School at the University of Pennsylvania and has held visiting professor positions at the NYU Stern School of Business, Tulane University, ESCP and University of Sydney.

Tina Lowrey’s research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in leading journals in marketing, psychology, and communication, including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising, as well as numerous edited volumes. She has edited three scholarly books, including the 2008 Brick & Mortar Shopping in the 21st Century (Erlbaum) and the 2007 Psycholinguistic Phenomena in Marketing Communications (Erlbaum).

Tina M. Lowrey serves on the editorial review boards of the Journal of Consumer Psychology, Journal of Advertising, and Media Psychology. She also currently serves on the Policy Board of Journal of Consumer Research. 

Scientific articles

Materialism: The Good, the Bad, and the Lonely

Journal of Marketing Management, 3 February 2014, vol. 30, n° 17-18, pp 1858-1881, (in coll. with M. PANDELAERE, A. RUVIO, N. MANDEL, P. FURCHEIM, E. GENTINA, M. HERBERT, L. HUDDERS, A. NAIRN, A. SAMPLER, I. SOSCIA, L. STEINFIELD, L. SHRUM)

Examining children's preference for phonetically manipulated brand names across two English accent groups

International Journal of Research in Marketing, July 2014, vol. 31, n° 1, pp 122-124, (in coll. with S. BAXTER)

Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences

Journal of Business Research, August 2013, vol. 66, n° 8, pp 1179-1185, (in coll. with L. SHRUM, N. WONG, F. ARIF, S. CHUGANI, A. GUNZ, A. NAIRN, M. PANDELAERE, S. ROSS, A. RUVIO, K. SCOTT, J. SUNDIE)

Sound symbolism effects across languages: Implications for global brand names

International Journal of Research in Marketing, September 2012, vol. 29, n° 3, pp 275-279, (in coll. with D. LUNA, D. B. LERMAN, M. LIU, L. SHRUM)

Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications

Journal of Research for Consumers, 2011, vol. 19, (in coll. with N. WONG, L. SHRUM, F. ARIF, S. CHUGANI, A. GUNZ, A. NAIRN, M. PANDELAERE, S. ROSS, A. RUVIO, K. SCOTT, J. SUNDIE)

Phonetic Symbolism and Children’s Brand Name Preferences

Journal of Consumer Marketing, 2011, vol. 28, n° 7, pp 516-523, (in coll. with S. BAXTER)

Beyond Brands: Happy Adolescents See the Good in People

Journal of Positive Psychology, 2010, vol. 5, n° 5, pp 342-354, (in coll. with L. G. CHAPLIN, W. BASTOS)

The Development of Consumer- Based Consumption Constellations in Children

Journal of Consumer Research, February 2010, vol. 36, n° 5, pp 757-777, (in coll. with L. N. CHAPLIN)

The Effectiveness of Cigarette Warning Label Fear Threats on Non-Smoking Adolescents

Journal of Consumer Affairs, Summer 2009, vol. 43, n° 2, pp 332-345, (in coll. with L. L. SABBANE, J. C. CHEBAT)

Phonetic Symbolism and Brand Name Preference

Journal of Consumer Research, October 2007, vol. 34, n° 3, pp 406-414, (in coll. with L. SHRUM)

Books

Chapters in edited books

Proceedings

What's in a name ? sound symbolism of stock ticker symbols predict stock performance

Advances in Consumer Research , 2014 , 42 (S. ROCHE, L. SHRUM)

The Impact of Phonetic Symbolism on Stock Performance: Stop Consonant Symbols Perform Better than Fricative Consonant Symbols During First Year of Trading

Advances in Consumer Research , 2013 , Duluth , 40

Working papers

Scientific articles

Can the youth materialism scale be used across different countries and cultures?

International Journal of Market Research, 5 May 2021, vol. 63, n° 3, pp 317-334, (in coll. with A. M. Zawadzka, A. Nairn, L. Hudders, A. Bakir, A. Rogers, V. Cauberghe, E. Gentina, H. LI, F. Spotswood)

Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of Marketing, November 2021, vol. 85, n° 6, pp 101-117, (in coll. with R. Pogacar, J. Angle, L. J. SHRUM, F. R. Kardes)

Real Men Don't Buy "Mrs. Clean": Gender Bias in Gendered Brands

Journal of the Association for Consumer Research, April 2021, vol. 6, n° 2, (in coll. with N. Spielmann, S. Dobscha)

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind

International Journal of Research in Marketing, September 2020, vol. 37, n° 3, pp 572-586, (in coll. with L. N. CHAPLIN, A. A. RUVIO, L. SHRUM, K. D. VOHS)

Books

Chapters in edited books

The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics

The Psychology Of Design : Creating Consumer Appeal, R. Batra, C. Seifert, D. Brei (Eds), Routledge, London, 180-196

Preface

Latin American Advances In Consumer Research, E. Gonzalez, T. M. Lowrey, Association for Consumer Research, 3

Proceedings

What's in a name ? sound symbolism of stock ticker symbols predict stock performance

Advances in Consumer Research , 2014 , 42 (S. ROCHE, L. SHRUM)

The Impact of Phonetic Symbolism on Stock Performance: Stop Consonant Symbols Perform Better than Fricative Consonant Symbols During First Year of Trading

Advances in Consumer Research , 2013 , Duluth , 40

Working papers

Education

  • Ph.D., University of Illinois at Urbana-Champaign - USA
  • M. S., University of Illinois at Urbana-Champaign - USA
  • B.B.A., University of Houston - USA

Academic appointments

Academic Responsibilities at HEC

  • 2025- Emeritus Professor HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, American Academy of Advertising
  • Member, Association for Consumer Research
  • Member, Society for Consumer Psychology (APA - Division 23)

Editorial activities

  • March 2023- President of the Association for Consumer Research (ACR)

    • Conference organisation

  • 2015- Co-Chair, European Marketing Academy conference, Consumer Behavior track, Leuven
  • 2014- Co-Chair, 2014 Latin American Association for Consumer Research conference, Guadalajara
  • 2013- Co-Chair, 2013 Transformative Consumer Research conference (Materialism Track), Lille