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Bernard RAMANANTSOA

Distinguished Emeritus Professor

Strategy and Business Policy

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Biography

Bernard Ramanantsoa holds an Engineering degree from the "Ecole Supérieure d'Aéronautique de Toulouse", valedictorian of the Class of 1971. Valedictorian of the MBA graduating class of HEC in 1976, he obtained a Post-graduate DEA degree in sociology in 1987 and also a Ph.D. in management sciences from Paris-Dauphine University in 1991, and a further DEA in the history of philosophy from Paris-1 University in 1993. He is Chevalier of the Legion of Honor.

Initially lecturer at the "Ecole Supérieure d'Aéronautique" in 1971 and 1972, he became head of the Marketing Division, "Grandes Lignes" for the SNCF in 1972. A specialist on ethics and culture in the business place and himself advocate of an open-minded approach and a multi-cultural scope in the corporate world, he joined the HEC faculty in 1979 as professor of Business Strategy. He was head of HEC Paris from 1995 to 2015. He has lead the institution in their strides towards a decidedly international dimension, as well as added the CPA to the HEC label.

Very active in the scientific and professional community, Bernard Ramanantsoa was:

- Member of the Committee of the "Conférence des Grandes Ecoles"
- Member of the Board of the "Ecole de Paris"
- Member of the Evaluation Committee of Management Programs and Degrees for the French Ministry of Education
- Member of the Board of the HEC Foundation
- CEMS Chairman
- Vice-President of the European Foundation for Management Development
- Former Member of the Board of the APM (Association for Progress in Management)
- Member of the "Société Française de Management"
- Member of the Board of the "Ecole Nationale d'Administration Pénitentiaire" (ENAP)
- Member of the Board of the "Ecole Nationale Supérieure d'Aéronautique"

He is currently:

- Administrator of ANVIE
- Member of the AASCB International Committee
- Member of the Advisory Board, ESADE  in Barcelona
- Member of the Advisory Board, University of St-Gallen in Switzerland
- Member of the Advisory Board, School of Management of the University of Zhejiang in China

He is the author of numerous communications and publications in the field of business management. In particular, he received the Harvard Expansion Prize in 1989 for "Technologie et Stratégie d'entreprise" and the Prize from the "Académie des Sciences Commerciales" in 1983 for "Stratégie de l'Entreprise et Diversification". His latest published work, in collaboration with Y. Pesqueux, A. Saudan and J.C. Tournand, "Perspectives Philosophiques sur l'entreprise", appeared in 1999.

Scientific articles

"Crise d'identité ou crise de légitimité", "Les nouveaux défis de la stratégie", Cahier Spécial

Revue Française de Gestion, 1988, (in coll. with R. LAUFER)

Stratégies relationnelles et stratégies d'alliances technologiques

Revue Française de Gestion, March-April-May 1988, n° 68, pp 7-9, (in coll. with B. GARRETTE, P. DUSSAUGE)

"Le segment est mort, place au métier", "Les fondements de la stratégie", Cahier spécial

Revue Française de Gestion, 1988, (in coll. with J. Anastassopoulos)

Technologie et Stratégie

Harvard L'Expansion, Summer 1986, pp 62-81, (in coll. with P. DUSSAUGE)

Diversification: the key factors for success

Long Range Planning, 1 February 1986, vol. 19, n° 1, (in coll. with J.-P. DETRIE)

L'identité : concepts et pratiques

Cahier de l'IREP, Identité et Image de l'Entreprise, 1986,

Voyage en Stratégie

Revue Française du Marketing, 1984, n° 1984/4 (99,

Les multinationales : champions nationaux ou citoyens du monde ?, Une question d'identité

Revue Française de Gestion, September-October 1984, n° 47-48, pp 97-103, (in coll. with P. DUSSAUGE)

Nationalité et multinationale

Revue Française de Gestion, November 1984,

Crise d'identité ou crise de légitimité

Revue Française de Gestion, September-October 1982, (in coll. with R. LAUFER)

Books

Chapters in edited books

Elf et BSN - stratégie et identité

Les Entreprises Ont-Elles Une Âme ?, A. Etchegoyen (Ed.), Editions François Bourin, 73-82

L'autonomie stratégique de l'entreprise

L'Entreprise, Objet Sociologique (Paru Également Sous Le Titre : L'Entreprise, Une Affaire De Société, Le Livre De Poche, 1992), R. Sainsaulieu (ed.), Presses de la Fondation des Sciences Politiques, 131-147

L'évolution de la pensée stratégique

Encyclopédie De Gestion, P. Joffre, Y. Simon (Eds.), Editions Economica

Sponsoring

Le Marketing Du Sport, D. G. Wilkinson (Ed.), Editions Revue EPS, 15-74

Le discours Homme Femme, révélateur de l'identité de l'entreprise

Le Sexe Du Pouvoir, Epi 1986, N. Aubert, E. Enriquez, V. de Gaulejac (Eds.), Editions Belin

Décision et identité de l'entreprise : les contraintes de l'histoire

Mémoire D'Avenir - L'Histoire De L'Entreprise, M. Hamon, F. Torrès, F. Caron (Eds.), Economica, Actes du Colloque d'Histoire appliquée aux entreprises, Blo

L'identité de l'entreprise et le changement stratégique : le cas de la SNCF

Les Entreprises Publiques : Expériences Comparées, J. P. Anastassopoulos, J. P. Nioche (Eds.), FNEGE

Proceedings

Le théâtre en France : management de l'illusion ou illusion du management ?

Proceedings, 2e Conférence Internationale sur le Management des Arts et de la Culture , 1993 , Jouy en Josas (V. Battaglia)

Impact stratégique des nouvelles technologies

Université d'Eté 1989, "Stratégies bancaires dans un monde en mutation - l'émergence d'une société d'information" , 1989

The political dimension of the top manager: the role of rhetoric

Proceedings, "Fourth International Conference on Organizational Symbolism and Corporate Culture", INSEAD , 1989

Le partenariat : risque et enjeux

Actes du Colloque : Le nouveau partenariat - mouvement sportif - entreprises - Etat , 1988

Working papers

Scientific articles

Another Look at Strategy-Structure Relationships: The Resource-based View

European Management Journal, 1998, vol. 16, n° 3, pp 297-305, (in coll. with B. Moingeon, E. Métais, D. ORTON)

Another Look at Strategy-Structure Relationships: The Resource-based View

European Management Journal, 1998, vol. 16, n° 3, pp 297-305, (in coll. with B. MOINGEON, E. Métais, D. Orton)

The Cognitive and Behavioural Dimensions of Organizational Learning in a Merger: An Empirical Study

Journal of Management Studies, November 1997, vol. 34, n° 6, pp 871-894, (in coll. with F. LEROY)

Understanding Corporate Identity: The French School of Thought

European Journal of Marketing, 1997, vol. 31, n° 5/6, pp 383-395, (in coll. with B. MOINGEON)

Books

Nationalization, managerial power and societal change

Harvard Business School, 75th Anniversary Colloquium (in coll. with R. REITTER )

Stratégie de l'entreprise et diversification

Nathan, Paris (in coll. with J.-P. DETRIE )

Exercices et problèmes, Mécanique générale

Ecole Nationale Supérieure de l'Aéronautique et de l'Espace

Chapters in edited books

Apprendre à changer et changer pour apprendre

L'Art Du Management, Village Mondial, Financial Times, Les Echos, 608-61

Comment rendre compte de la formation de la stratégie d'entreprise : carte cognitive VS représentation sociale

Economie De La Connaissance Et Organisations, B. Guilhon, P. Huard, M. Orillard, J. B. Zimmermann (Eds.), Editions L'Harmattan, 132-150

Confiance et recherche-intervention

Pour Une Nouvelle Approche Du Management Public - Réflexions Autour De Michel Crozier, M. Finger, B. Ruchat (Eds.), Seli Arslan, 131-15

Stratégie

Encyclopédie De Gestion, Y. Simon, P. Joffre (Eds.), Editions Economica, 3

Proceedings

Le théâtre en France : management de l'illusion ou illusion du management ?

Proceedings, 2e Conférence Internationale sur le Management des Arts et de la Culture , 1993 , Jouy en Josas (V. Battaglia)

Impact stratégique des nouvelles technologies

Université d'Eté 1989, "Stratégies bancaires dans un monde en mutation - l'émergence d'une société d'information" , 1989

The political dimension of the top manager: the role of rhetoric

Proceedings, "Fourth International Conference on Organizational Symbolism and Corporate Culture", INSEAD , 1989

Le partenariat : risque et enjeux

Actes du Colloque : Le nouveau partenariat - mouvement sportif - entreprises - Etat , 1988

Working papers

Education

  • DEA d'Histoire de la Philosophie, Université Paris I Panthéon Sorbonne - France
  • Doctorat en sciences de gestion (Ph.D. in Management), Université Paris Dauphine - France
  • DEA de Sociologie, Université Paris Diderot - France
  • Diplome du MBA d'HEC - Major de promotion, HEC Paris - France
  • Ingenieur de l'Ecole Nationale Superieure de l'Aeronautique - Major de Promotion, Ecole Nationale Supérieure de l'Aéronautique de Toulouse - France

Academic appointments

Academic Responsibilities at HEC

  • 2015- Distinguished Emeritus Professor, Strategy and Business Policy HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • President du groupe de travail anime par France Strategie sur loffre francaise denseignement superieur a letranger
  • Member of the Committee of the Conference des Grandes Ecoles
  • Member of the Board of the HEC Foundation
  • Administrator of ANVIE
  • Member of the Societe Francaise de Management
  • Member of the Awarding Body of EQUIS Accreditation System
  • Chairman, CEMS (Community of European Management Schools)
  • Membre du Conseil de Perfectionnement de l'Ecole Navale
  • Membre du Conseil de Perfectionnement de l'Ecole Speciale Militaire de Saint-Cyr (ESM)
  • Member of the Advisory Board of the University of St Gallen (HSG)
  • Member of the Advisory Board of the University of St Petersbourg
  • Member of the Advisory Board of Fondation Getulio Vargas
  • Member of the Board of EuropaNova
  • CEIBS Academic Council Member

Editorial activities

  • Chroniqueur au Figaro Entreprises depuis 2004

  • Awards & honors

    • 1989 Prix Harvard l'Expansion pour Technologie et Strategie d'Entreprise 1989
    • 1983 Prix de l'Academie des Sciences Commerciales pour Strategie de l'entreprise et diversification 1983