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Ludovic STOURM

Assistant Professor


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Ludovic Stourm is an Assistant Professor of Marketing at HEC Paris where he teaches Marketing in the Grande Ecole program at the M1 level, with a focus on quantitative methods. He holds a PhD degree from the Wharton School of the University of Pennsylvania, a Master’s degree in Statistics from Harvard University and an Ingénieur degree in Computer Science from the Université de Technologie de Compiègne. His research focuses on empirical methods to understand the behavior of consumers over time. In one stream of research, he develops structural methods of demand estimation across product categories. Another stream focuses on the interactions between renters and non-professional owners in two-sided markets. Prior to his academic career, he worked as a software engineer at Apple Inc. and as a consultant applying data-driven methods to solve marketing problems. Ludovic is a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS).

Working papers

Working papers


  • Ph.D., in Business Administration, Marketing, The Wharton School, University of Pennsylvania - USA
  • M.S., Marketing, The Wharton School, University of Pennsylvania - USA
  • A.M., Statistics, Harvard University - USA
  • Engineer degree, Université de Technologie de Compiègne - France

Academic appointments

Academic Responsibilities at HEC

  • 2020- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2016- Assistant Professor, Marketing HEC Paris

Scientific Activities

Membership in Academic or Professional Organisation

  • Member, American Marketing Association
  • Member, Institute for Operations Research and the Management Sciences (INFORMS)

Conference organisation

  • 2018-2018 Big Data @ HEC conference organizer, 1st edition
  • Awards & honors

    • 2022 Prix Bruno Roux de Bezieux pour l'initiative pedagogique
    • 2014 Winkelman Fellowship
    • 2014 Baker Retail Center Research Grant
    • 2010 Jean Gaillard Memorial Fellowship