New Book "Transform with Design" by Sihem Ben Mahmoud-Jouini on Innovating with Design Thinking

A new book, Transform with Design: Creating New Innovation Capabilities with Design Thinking, edited by Sihem BenMahmoud-Jouini, Associate Professor at the Information Systems and Operations Management Department at HEC Paris, and expert in Innovation, Entrepreneurship and Design Management, with Jochen Schweitzer of the University of Technology Sydney Business School, and Sebastian Fixson of the F.W. Olin Graduate School of Business and Babson College, has hit the shelves in September 2023, offering fresh insights into the application of design thinking in fostering innovation within organizations.

Design thinking, hailed as a revolutionary approach to innovation, often encounters hurdles when implemented due to conflicting organizational structures, cultures, and processes. Transform with Design presents a collection of ten anecdotal experiences from leading industry experts and design-thinking scholars. These stories detail how organizations across various sectors and geographical locations adapted design thinking to enhance their innovation capabilities. Contributors share their journey from initial challenges to successful implementation, providing invaluable lessons for professionals embarking on similar endeavors.

The book's contents feature case studies such as the transformation of healthcare services at Kaiser Permanente and the implementation of design-led innovation strategies at Mirvac and Thales. Through these narratives, readers learn about overcoming barriers, securing buy-in from stakeholders, and handling the complexities of organizational change.

In an interview of the authors on their motivation behind the book and the insights gained during its research, they emphasize the importance of embracing uncertainty and ambiguity while crafting business models and strategies in today's competitive market environments. The authors aim to provide guidance for creative organizations seeking to harness the power of design thinking to drive innovation and transformation.

Transform with Design promises to be a valuable resource for practitioners, researchers, educators, and students interested in innovation, design thinking, and organizational change. By offering real-world examples and actionable insights, the book equips readers with the tools needed to navigate the challenges of implementing design thinking and achieving transformative outcomes in their professional endeavors.

Find the book: Transform with Design: Creating New Innovation Capabilities with Design Thinking, by Jochen Schweitzer, Sihem BenMahmoud-Jouini and Sebastian Fixson, Rotman-UTP Publishing, 2023.

Find more research from Professor Sihem BenMahmoud-Jouini and the webinar “When Design Thinking Clashes With the Existing Business Culture - Sihem Jouini and Lisa Carlgren” on Knowledge@HEC.