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Barbara Martin Coppola: When Purpose Becomes Business Strategy

July 13th, 2026

1 minute

HEC Paris Sustainability & Organizations Institute

At the 2026 HEC Paris Purpose Day, Barbara Martin Coppola, global CEO and board leader with a 25-year career transforming some of the world’s most iconic companies, explained why purpose only creates value when it becomes a strategic driver embedded in everyday business decisions.

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